First of all, how are you and your family doing in these COVID-19 times?
Jeremy Imlach: Our families are safe and healthy, and all of us here at Argona send our best wishes to yours as well.
Tell us about you, your career, how you founded Argona Partners.
Jeremy Imlach: I am a young, aspiring entrepreneur – and long ago, I figured out it was up to me to create opportunities for myself; and thereby for others. Due to this entrepreneurial spirit, I found myself in the presence of Argona’s founders, Amadin Agho and Richard Anderson III.
How does Argona Partners innovate?
Jeremy Imlach: Our company innovates consistently by remaining agile and completely transparent. A company cannot thrive if creativity is stifled and allows the free flow of input; this gives way for innovation. A consistent focus from an operations perspective is to avoid bottlenecks. There’s a difference between a stall or lag and a bottleneck, and a bottleneck can completely cripple innovation.
How the coronavirus pandemic affects your business, and how are you coping?
Jeremy Imlach: It’s much harder to network; however, remote operations is an ideal scenario for our business model, especially when considering strategic consulting. In order to make up for the lack of networking, quantity has decreased, but the quality has increased – i.e., a larger focus has gone on the quality of targets for networking.
Did you have to make difficult choices, and what are the lessons learned?
Jeremy Imlach: Difficult choices are consistently having to be made, and more often than not, this comes down to money and time, and because of the pandemic, these decisions are coming up more consistently. By aligning the entire organization around our strategic vision, we can confidently and swiftly make the necessary decisions on how to move forward.
How do you deal with stress and anxiety, how do you project yourself and Argona Partners in the future?
Jeremy Imlach: Personally, I create soundscapes of different genres. Not necessarily music, but more so video game or movie scores. Very amateur, but by escaping into another realm, I can refocus and realign and dive back in.
Who are your competitors? And how do you plan to stay in the game?
Jeremy Imlach: Our competitors range, but are primarily other small business consulting agencies. To stay in the game, we are consistently focused on building our portfolio, public relations, top of funnel marketing, outbound campaigns, and proprietary tools for strategic development.
Your final thoughts?
Jeremy Imlach: It’s always important to have a backup plan, always. However, we’re in a situation where backup plans to backup plans are needed. I understand it’s stressful, but there’s no way to have seen this coming. There is no point in looking back and wondering what preparation you could have done. That is a sunk cost, and by wasting time on it, you are spending opportunity cost. Focus on the here, the now, and the tomorrow.
**Shameless plug** Contact Argona for a free discovery session and learn how we can help you and your business remain strategic.
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