We talked to Jeremy Willis of Unrivaled Review on how its latest product release reviews is transforming users’ results online.
First of all, how are you and your family doing in these COVID-19 times?
Jeremy Willis: Life is hard for my family and me at the present times, as it is for everyone. From my personal perspective, I have faced many challenges with trying to run my online businesses. For starters, a number of my sites in my portfolio have seen reductions in their earnings. While there does seem to be an increased level of interest in pursuing online business ventures, the aptitude for risk is lower, and people are generally looking to save rather than spend. The result is lower conversion rates and ad revenues, which are my main and primary income sources.
I am also struggling to balance the work/life balance, needing to be there for my family while also continuing to invest my time in the business. This is all new, and I am learning day by day.
Tell us about you, your career, how you founded Unrivaled Review.
Jeremy Willis: I’ve worked in Project Management for the majority of my career. That is until I left to pursue my online business ventures. In building a portfolio of sites, I recognized that I had a lot of questions that I was unable to find the answers to – primarily around building an online business in the affiliate marketing and dropshipping space. Since then, I have decided to build and write on Unrivaled Review to document and share my thoughts and experiences with fellow and like-minded entrepreneurs. Especially those looking to do the same and leave their 9-5 for good.
How does Unrivaled Review innovate?
Jeremy Willis: The online business landscape is constantly changing. Whether that be in SEO, marketing strategies, or consumer interests, innovation for my businesses is all about keeping up with the latest trends, seeking out new partnerships, and looking for different ways that run unconventional to the norm. Trial and error is a big part of what I need to do to stay ahead of the competition.
How the coronavirus pandemic affects your business, and how are you coping?
Jeremy Willis: The coronavirus pandemic has hit all businesses hard, and except for a few niches, many websites have seen the knock on effect. Some sites in my portfolio have also been more impacted than others – whether this is in reduced traffic or a lower aptitude to invest. I am coping by playing the long game and thinking about the future, and creating new business assets and content that can mature through this rough period. When we come out of the other side, hopefully, I’ll be in a prime position to see some growth.
Did you have to make difficult choices, and what are the lessons learned?
Jeremy Willis: With falling revenue, I have had to make some cuts, primarily in some of the tasks I outsource and the employees I have. I have definitely learned the importance of communication and transparency here. People prefer honesty, and this should ensure that when the time is right, I can pick up with them where we had to, unfortunately, leave off.
How do you deal with stress and anxiety, how do you project yourself and Unrivaled Review in the future?
Jeremy Willis: Building a business for me is all about giving you back time to do the things you enjoy. That was the drive to leave the 9-5. Dealing with stress and anxiety is as much about scheduling those times in your day. Going for a walk, switching off from technology, and spending time outside of the business are important. That way, my output and quality are higher.
In the future, I hope to continue producing high-quality content that resides with my audience and helps others achieve the same.
Who are your competitors? And how do you plan to stay in the game?
Jeremy Willis: Content websites always face competition; in fact, it’s one such way to verify that a niche is profitable or even worth pursuing. Planning to stay in the game for me is all about seeking out new opportunities that my competitors have not yet considered. It’s about being one step ahead. Equally, the importance of consistency and a long-term mindset is imperative. I’ve seen a lot of competitors give up when the time is hard.
Your final thoughts?
Jeremy Willis: Building an online business is a lot of work, it can be stressful, and there are days when you feel everything is going against you. The coronavirus pandemic has not helped this.
That being said, being your own boss and pursuing what interests you is one of the most spiritually rewarding things you can do.
If it does take a while to start seeing results, you’re in the right direction. It does take time.