Jesse Ringer of Method + Metric tells us about how the SEO agency helps a variety of companies reach new customers through search.
First of all, how are you and your family doing in these COVID-19 times?
Jesse Ringer: I am doing well. Everyone is safe and healthy. We have been very fortunate to be able to keep working, plus the lockdown measures in BC have not been too severe.
Tell us about you, your career, how you founded Method + Metric.
Jesse Ringer: I have been working in the SEO space for nearly a decade, helping a variety of companies reach new customers through search. I started Method + Metric in 2017 to fill a gap that I saw in the digital marketing ecosystem. At the time, there really weren’t many reputable agencies that specialized in SEO. I saw a need to make SEO more human.
How did Method + Metric adapt during the pandemic?
Jesse Ringer: One thing that we did at the beginning of the pandemic was offer to help any businesses directly impacted by the lockdown measures with their SEO and digital presence. We wanted to give those companies that never had to think about having a website before getting online so they could keep running.
How does the coronavirus pandemic affect your business finances?
Jesse Ringer: It has definitely made things more unpredictable. We were quick to get frugal and cut any non-essential expenses, so we were ready for a long road. We have been fortunate to still land new business and maintain our recurring clients, but because we depend on the budgets of other companies, what impacts them will impact us. So we are cognizant of the bigger picture at play.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Jesse Ringer: We were very lucky not to have to make those decisions.
How did your customer relationship management evolve?
Jesse Ringer: We doubled down on our client relationships. We had frank and transparent conversations with all of our clients. We had contingency plans for all of them in case they had to close down for any period of time. The abrupt change that the pandemic brought made us realize how important our relationship with our clients is. And they saw how eager we were to help them adapt.
Did you benefit from any government grants, and did that help keep your business afloat?
Jesse Ringer: The only government grant that we benefited from is the CERA small business loan. It gives a decent safety net.
Your final thoughts?
Jesse Ringer: One thing that running a business during a pandemic has taught me is that adaptability, and a human connection with your clients will carry you through much of the challenges you face.
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