We talked to Jesus de Santos Garcia of NoesisGUI about its powerful user interface middleware for videogames and real-time applications.
First of all, how are you and your family doing in these COVID-19 times?
Jesus de Santos Garcia: Even though Spain was one of the most affected countries during the first wave of the COVID-19, I am happy to say that my family and all my friends are safe. We are limited in the way we communicate, but we know this will soon pass.
Tell us about you, your career, how you founded NoesisGUI.
Jesus de Santos Garcia: I have been passionate about computers since I was 6 when my dad bought me a book for learning BASIC using a Spectrum. I was part of the demo scene art subculture, and later I studied Computer Science. At my first job, writing technical articles, I couldn’t believe I was going to be paid for things I was doing for free as a hobby. After working for a few companies doing real-time graphics and videogames, I discovered I wanted to improve the industry and help others with my ideas. I co-founded Noesis with my partner and started to develop technology our way.
How does NoesisGUI innovate?
Jesus de Santos Garcia: At Noesis, we bring real-time technology that is used in videogames to other fields like medicine and simulation. The gaming market is highly competitive and remains state of the art about technology. We create products and technology that bring those advantages to more people. Our flagship product is NoesisGUI for incorporating user interface experiences to all kinds of applications.
How the coronavirus pandemic affects, and how are you coping?
Jesus de Santos Garcia: We have been fortunate during this period because we have been working remotely for more than ten years. The pandemic didn’t change the way we work every day but affected the relationships with our clients as we no longer can have physical meetings with them or visit their offices to help with the integration of our technology. We have improved our methodologies and tools to help with these situations.
Did you have to make difficult choices, and what are the lessons learned?
Jesus de Santos Garcia: We cancelled our assistance to all events we had around the world. Without the opportunity to meet our customers personally, we had to develop new ways to communicate the advantages of using our technology. We increased our presence on social networks like LinkedIn and Twitter.
How do you deal with stress and anxiety?
Jesus de Santos Garcia: We try to plan how to deal with stressful situations. We try to consider all alternatives and never trust that past events will happen again in the future. We also encourage healthy habits among our team.
Who are your competitors? And how do you plan to stay in the game?
Jesus de Santos Garcia: We compete offering technology in the videogame industry. The way we have to stay competitive starts with the professional team. We believe the key to being successful starts with small groups of highly efficient workers that put passion in everything we create at Noesis.
Your final thoughts?
Jesus de Santos Garcia: These are challenging times for everyone, but it is also an incredible opportunity to showcase how our company can adapt to cope with adverse situations. We are competitive, and this is probably the most significant competition we ever had.
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