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5G Marches through the COVID Crisis

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Jia-Jia Yeh, founder of Nestech tells us about IoT device development.

First of all, how are you and your family doing in these COVID-19 times? 

Jia-Jia Yeh: Am fine, thanks for asking. I hope you are well, too. We are good. In Taiwan, we are lucky to be able to have a normal life with masks and gathering with a limited number of people. So everybody is doing well. However, we hope this situation can be over ASAP because it is not good for business, especially for Taiwan, a country depending on the travel industry and export.

Tell us about you, your career, and how you joined Nestech.

Jia-Jia Yeh: I was working in China and Vietnam before back to Taiwan, and in China, I saw lots of companies devoted to IoT business, and some of my engineer’s friends were very into iOS APP and smart lock. For me, I think I see some opportunities in this industry, so I decided to join them as part of a team in charge of sales and marketing.

How does Nestech innovate? 

Jia-Jia Yeh: We love what we are doing, so we would study a lot of information through the EXPO or the Internet. We always stay curious about things around us. Another way is to join. Start-up gathering, which can exchange opinions and sometimes new ideas just pop out.

How does the coronavirus pandemic affect your business finances?

Jia-Jia Yeh: Very much since our TA is in the hospitality industry, we have a 30% decrease in our sales in this part. However, luckily we invested in 5G in the smart city project with Qualcomm in 2019, so in this part, we have some growth in our environment detection system.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Jia-Jia Yeh: All the time, most are to coordinate in terms of new product development, and what I have learned from this period of time is things would go smoothly when the people are right.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Jia-Jia Yeh: We use online seminars instead of face-to-face meetings.  Zoom and Microsoft Team are used in our company mostly.

Did you benefit from any government grants, and did that help keep your business afloat?

Jia-Jia Yeh: No, we don’t have grants, but in Taiwan, we can apply for a tech subsidy.

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