We talked to Jitka Hrebikova of Boho Travels about the medical travel agency, and she had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Jitka Hrebikova: I always try to find something positive in a bit difficult time. This pandemic limitation provides me more time-space to spend very nice days with my family and understanding what is really important in life, which is health. It can sound like a cliche, but I see the fast process of aging and sickness in my family, so I try to create maximum by providing the best care for my parents. I accept it very naturally; they took care of me when I was a child (which was not easy), so it is necessary to return it back. This not easy situation gives me a very big understanding of the necessities of chronically sick patients. It is truly a life experience that I utilize in the practice of my business.
Tell us about you, your career, how you founded Boho Travels?
Jitka Hrebikova: After my studies, I have worked in several travel companies, from the very big international to the smaller businesses. It was a very interesting experience, but I never completely found any satisfaction with the projects or the management because there was no place for realizing my creative ideas. I was also a bit tired of following instructions.
All this created the desire for independence to open my own business. I wanted to build a very unique complex of medicine, beauty, and nature. Here we go – let me introduce you to the medical travel agency Boho Travels. Our medical and beauty services are based only on specific natural formulas.
How does Boho Travels innovate?
Jitka Hrebikova: Individual approach for every customer is in our hectic time very rare. Professional balneology doctors create tailored medical programs to solve the health needs of every patient effectively. The innovative model is to select the best combination of all treatment based only on natural healthy procedures without any chemistry applied into a human body. For the next year, we are preparing new exclusive offers for our customers, such as respiratory programs and offers to support the immune system. The cures consist of inhalations with thermal water, rich in precious minerals. These natural and non-invasive treatments are well tolerated without any contraindications.
The medical spa cure has been proven to be beneficial for the healing of many diseases. However, positive effects occur during the curative period and persist for several months after the treatment. This is one of the reasons why people regularly return to the spa.
How the coronavirus pandemic affects your business, and how are you coping?
Jitka Hrebikova: The COVID-19 situation has changed the whole world very much, especially the thinking of a large part of the human population, which changed the values of life and put the healthcare of themselves first place. Investing in health will be a priority for most people than ever before; therefore, it is very important to choose the most natural ways for each individual’s needs.
The sector of tourism is one of the most affected during this critical pandemic situation. It has been necessary to follow all restrictions set and often changed by the government. Traveling in small VIP groups became very popular with our clients; they feel safe and comfortable. Therefore we will keep our focus in this safe and strategic mode.
Did you have to make difficult choices, and what are the lessons learned?
Jitka Hrebikova: Our base is a digital online technology, and we work with external professionals, so this is an easy part that excludes the closing of office or redundancies. During this pandemic time, all the focus was concentrated on strategical planning of new alternatives for the next years, debates of finding the most effective and safe ways towards our clients to avoid any risks and critical situations regarding their health. Also worked on ideas and planning of new marketing strategies.
How do you deal with stress and anxiety?
Jitka Hrebikova: Spa, sport, and relaxation. I love sports; my most favorites are skiing, mountain tourism, bicycling, swimming, and balance exercises for core improvement. After sports, I deserve a nice relaxation in some beautiful spa. Water has incredible power to refresh my body and clean my head from all stress around me; I like to relax during some amazing treatment, for example, a deep tissue massage, mud wrap, or some beauty cure. The world stops for a while, and I feel like a newborn afterward; my skin is soft, smooth, and more receptive. I suggest enjoying this moment to everyone who wishes to stay healthy, be resistant, and happy.
Who are your competitors? And how do you plan to stay in the game?
Jitka Hrebikova: Possibly small travel agencies with some holistic business focus. Our competitors have never been big massive travel agencies where customers buy holidays online. If there is an issue with their stay, everything is being solved from a different country via chat or in a better scenario with some agent on the phone. As I mentioned before, our clients are people with weaker health, and any stressful situation without personal assistance would be extremely difficult for them. An absolute convenience, personalized programs, and relaxation of your body and soul are our priorities.
Your final thoughts?
Jitka Hrebikova: Every unpleasant situation can be our good teacher who makes us stronger and more resistant; after all, the big issue will become suddenly smaller because we know how to deal with it.
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