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Joachim Redmer, Chief Sales Officer of ivitec an automatic content recognition software partner that helps businesses turn media content into data insights.

First of all, how are you and your family doing in these COVID-19 times? 

Joachim Redmer: All doing fine. 

Tell us about you, your career, how you joined ivitec.

Joachim Redmer: I am a Mechanical Engineer per Education with 40 years executive career in the IS industries. 

Among others is General Manager of IBM EMEA Business Units, Managing Director and VP of SGI/CRAY Central Europe, Managing Director and VP of BEA Germany. 

Since 2002 I have been restructuring start-up companies on behalf of VCs. Coming to iPharro, the predecessor company of ivitec, in 2012 as Managing Director. Company profitable in 2014, VC’s exit executed in 2016 via asset Deal, new company name ivitec. 

As I retired in 2017, I stayed as Chief Sales Officer. 

How does your company innovate? 

Joachim Redmer: We innovate our video and audio recognition SW by developing upon worldwide client requirements. Our SW is installed on all continents in truly mission-critical areas of our clients. We therefore permanently learn about new requirements and arising new subsegments from our clients. 

We strictly develop core technology in-house. Satellite module development we outsource to focus on the pure core ourselves. 

How does the coronavirus pandemic affect your business finances?

Joachim Redmer: We had a few impacts in the form of stalling and terminated client projects. In fact, all our worldwide clients are somehow affected, but most of them get along. We helped them by enabling our SW that their staff could operate our SW out of their home offices. That helped them big time to keep their operation going. 

Our clients monitor each between 40 and 350 TV Channels plus even more Radio channels 24×7 by using our SW. Losing a single second of content is not an option, as the expensive adverts must always be tracked, and proof is required that they were on the air in their right form, right version, right time, and right position. 

So there was never an alternative to “keep it running regardless what happens on the shut-down side”. 

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Joachim Redmer: Yes, we had to take action as new projects got canceled in the middle by clients due to Corona. 

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Joachim Redmer: It evolved very well during these tough times 

Did you benefit from any government grants, and did that help keep your business afloat?

Joachim Redmer: No 

Your final thoughts?

Joachim Redmer: Governments haven’t optimally managed this crisis all around the globe, highly to be differentiated though from country to country. Each country made their own mistakes in their own specific area, which is natural and had to be expected, given the unavoidable trial and error approach to the subject. 

Some countries, though, made more than the average amount of the to be expected mistakes. 

As a company, we learned that being prepared for unforeseen helped a lot. With some luck, we were in a position to offer our clients the “work from home office” feature off the shelf. That helped our clients a lot. Cause if they had suffered more, we would have suffered big time. 

Your website? 

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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