First of all, how are you and your family doing in these COVID-19 times?
Joanne Dai: Thank you! We are doing well and trying our best to get the most out of the Covid-19 times. It is a challenging time for the world, but it does bring all of us closer to the important ones if we look at the bright side.
Tell us about you, your career, how you founded AstroReality
Joanne Dai: I am a Co-founder with a demonstrated history of working in the industry. My business development and growth strategy are rooted in digital strategy, integrated marketing, advertising, concept development, and product design. I founded the company in 2017 with a passion for Astronomy science.
How does AstroReality innovate?
Joanne Dai: We use Augmented Reality to demonstrate planetary science at a consumer level. Exploring moon craters, Mars Mountains, and earth changes with the planet in our hands.
How the coronavirus pandemic affects your business, and how are you coping?
Joanne Dai: It creates a new way to communicate with our audiences. We have explored the coronavirus pandemic times have made us closer to our audiences to listen better and react more quickly.
Did you have to make difficult choices, and what are the lessons learned?
Joanne Dai: As a founder, I’m used to making difficult choices. It’s part of our jobs. Lessons-learned happen every day, not only in Covid times.
How do you deal with stress and anxiety? How do you project yourself and AstroReality in the future?
Joanne Dai: I personally do exercises to release stress. We will keep exploring AR possibilities, especially in the science education area.
Who are your competitors? And how do you plan to stay in the game?
Joanne Dai: We don’t have many competitors. So, we don’t really worry about it.
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