We talked to Joe Kok of GoodCloudStorage about the information portal for users when it comes to cloud-related information and technology, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Joe Kok: It’s a hard time for almost everyone, and it’s no exception for my family and me as well. With all the travel restrictions and movement, most of the plans had to be delayed, but we are blessed and fortunate that everyone is safe, and we certainly see the light at the end of this Covid tunnel.
Tell us about you, your career, how you founded GoodCloudStorage.
Joe Kok: I started my career as an engineer where it totally has no sort of connection to what I am dealing with or working with as of now. I guess my engineering background does help in analytics and analyzing a situation. I had the chance to learn SEO and started falling in love with it and had ever since been dealing with SEO matters for the rest of my life. I founded GoodCloudStorage to help to assess and to log all my SEO effort. GCS would be the working log while working as the information portal for users when it comes to cloud-related information and technology.
How does GoodCloudStorage innovate?
Joe Kok: It started as a review site, and now it has involved a number of great writers and users, where they all share the same passion in the cloud space. GoodCloudStorage had since been involved heavily in creating informational content with in-depth research and hands-on experiments to provide the most genuine and transparent information to users. It has been an amazing journey so far, and it’s quite a surprise to see such a warm acceptance.
How does the coronavirus pandemic affect your business finances?
Joe Kok: While we cannot deny that the coronavirus did somehow affect our business physically in terms of office expansion, but we really see little effect on the business finances. As things move virtually online due to the Covid situation, people tend to be more aware and need more information about the cloud and remote working environment.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Joe Kok: Of course, from working closely with colleagues in the office where communication is at ease, we are switching to a remote working environment as well. Keeping the pace and making sure everyone is on the same page had been a challenging task for us. We’ve learnt that effective communication is the key to keep things moving. The management needs to be able to address the issue and assign the correct person.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Joe Kok: The client always feels that we haven’t spent enough time and attention on them. We are implementing Slack, a communication platform, and have all our clients and colleagues be on-board. So they know what the progress is, and we can keep communication in a clear and transparent funnel.
Did you benefit from any government grants, and did that help keep your business afloat?
Joe Kok: Not really. While our government offers grants and loans to help out some of the businesses, most of the schemes are towards physical or manufacturing processes.
Your final thoughts?
Joe Kok: The Covid situation had really changed the perspective for many traditional businesses. It has fastened the pace of evolution, and while most of them are seeking the answer online or digitally but we are sure that the digital space might not suit all. Small businesses need to invest more time and intelligence to see if their business model really fits the digital space. Do not blindly follow the herd.
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