We talked to Jonathan Solis, CEO at Flame analytics, a powerful analytics and marketing platform for physical spaces and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Jonathan Solis: Fortunately, so far, we are doing well. Tightening safety and hygiene measures, as well as trying to stay safe in these difficult times.
How you founded Flame analytics.
Jonathan Solis: We (with my partner, David Zapico, Flame’s CTO) founded Flame Analytics in August 2016 with significant support from private investors specialized in launching technology companies.
How does Flame analytics innovate?
Jonathan Solis: Flame has an innovative platform to support decision making in physical spaces. The technology developed is based on the use of Internet of Things technology, artificial intelligence and Big data. It is an analytical tool for physical spaces capable of solving very diverse problems in different sectors, adapting to the needs of each client. These developments have been possible, thanks to a team specialized in innovative technological solutions. At Flame, you can find experts in big data, retail, consulting, marketing and engineering. Flame is a young and dynamic team that works every day to offer its clients the most innovative technological solutions on the market.
How does the coronavirus pandemic affect your business finances?
Jonathan Solis: 2020, strange as it may sound, has been a great year for Flame. We have increased sales, the team has grown, and we have signed important collaboration agreements with partners. This increase in benefits has been due to the fact that Flame has helped physical spaces to fight against COVID-19. For example, thanks to Flame analytics, it has been possible to avoid crowds, reduce waiting times in queues, etc.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Jonathan Solis: No. As I mentioned in the previous answer, this year, there have been no layoffs. In fact, we have grown, incorporating personnel in the marketing department, software development and also in the commercial area.
How did your customer relationship management evolve?
Jonathan Solis: As is logical, in 2020, relationships with clients and partners have been online, via teleconference, telephone, etc. And there have been only a few face-to-face meetings. In this sense, we have strengthened our digital area by conducting a greater number of webinars. We have organized a virtual a round table discussion about retail to which 1600 people signed up. We have created whitepapers, sent a lot of newsletters, and increased the use of social networks… In short, the Internet has been a great ally in 2020.
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