Joran Iedema, CEO & Founder of Dyme tells us about helping consumers aggregate all of their financial accounts in one app.
First of all, how are you and your family doing in these COVID-19 times?
Joran Iedema: I’m doing quite well, actually. Life is a bit boring and monotonous at the moment, but we also enjoy the fact that things are more low-paced. On the other hand, some aspects of my job, like, for example, fundraising, have become much more efficient. Before Covid, I would have had to fly to Germany, the United Kingdom and the United States regularly to meet potential investors. Now, this is generally done over Zoom.
Tell us about you, your career, how you founded Dyme.
Joran Iedema: See my Linkedin as a reference.
I started my career by founding Cycleswap, a bike-sharing market place. After 3 years of fast growth, we sold Cycleswap to US-based Spinlister in 2016. I then worked in Machine Learning at Booking.com for a while until I co-founded Dyme in 2019.
How does Dyme innovate?
Joran Iedema: Dyme helps consumers aggregate all of their financial accounts in one app and gives them an instant overview of their subscriptions and recurring costs. Besides offering financial insights, Dyme enables users to cancel, negotiate or switch any contract with a single click from its app.
How does the coronavirus pandemic affect your business finances?
Joran Iedema: We were lucky to have experienced strong growth since the Covid-19 pandemic. As there is more economic uncertainty, consumers need a product like Dyme to get a grip on their subscriptions and spending even more than before. When the pandemic just started, it seemed as if fundraising was going to be more of a challenge. But because the situation is now clearer and because most digital companies were not affected by the pandemic, investor appetite returned quite quickly.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Joran Iedema: Because we experienced a lot of traction, we had to make a big effort to maintain our service quality standards. Luckily, we had just hired a talented Head of Support, who was able to quickly scale the team. During this time, we also migrated from Freshdesk to Zendesk, which proved to be a good call. Zendesk offers much more analytics, which helped us further optimise support quality.
Your final thoughts?
Joran Iedema: Apart from Covid’s effect on business performance, it’s now much more challenging to keep employees happy and engaged. People will easily feel like part of a team if they’re in the same office every day. We have to be creative by organizing online events, walks and other Covid compatible team bonding activities.
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