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Joshua Pielago of Lokal Tells Us About Marketing That Works

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Joshua Pielago Lokal

We talked to Joshua Pielago on how Lokal gets you new clients and increases your revenue through integrated website design, e-commerce website development and integrated digital marketing that just works and here is what he said it.

First of all, how are you and your family doing in these COVID-19 times? 

Joshua Pielago: We’re doing great in the pandemic. My family adjusted well and fast.

Tell us about you, your career, how you founded Lokal.

Joshua Pielago: I founded the company a few years ago, but we accelerated our growth within 2020.

How does Lokal innovate? 

Joshua Pielago: We’re hyperfocused on figuring out what our customers need even before they understand they need them.

How does the coronavirus pandemic affect your business finances?

Joshua Pielago: It actually did great for us. Being in the digital space allowed us to get more clients.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Joshua Pielago: Not really. It’s really all about getting the right people and hiring correctly.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Joshua Pielago: We use HubSpot primarily. But we’re looking to move. We work on an account-based system.

Did you benefit from any government grants, and did that help keep your business afloat?

Joshua Pielago: No

Your final thoughts?

Joshua Pielago: pandemic provides opportunities and challenges for everyone.

Your website?

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