First of all, how are you and your family doing in these COVID-19 times?
Joshua R. Iverson: We are like many other families: both parents working kids doing zoom and hybrid school and hoping for the best for our friends, family, and neighbors. Times are challenging for global, regional, and local businesses and communities dealing with the pandemic and the social injustices in the US and many other countries. Despite all that, we are hopeful and trying to be helpful and “lift where we stand.”
Tell us about you, your career, how you founded Reptide Media.
Joshua R. Iverson: I sold my first business in 2001 and then sold the first Facebook ad campaigns in 2004. Reptide Media is a people+platform subscription service that exists to truly support small businesses and influencers in 2019. Too many platforms ask for $100, $200, $900, even $5000 a month but they don’t actually manage the services. Often a business realizes they should be using Hootsuite or Marketing360 or something, but they are not. Or system includes a dedicated team member to work for our clients as a member of their own team.
How does Reptide Media innovate?
Joshua R. Iverson: We have dozens of sales team members across the country talking to businesses, advertisers and influencers every day…we get the best ideas from our clients and the problems they are dealing with. We come up with solutions technically and with people.
How the coronavirus pandemic affects your business, and how are you coping?
Joshua R. Iverson: We’ve helped hundreds of small businesses from dentist to crossfit gyms and from landscapers to power tools and farm equipment retailers and podcasters and bloggers. We have a free platform solution for small businesses right now that we started offering because many companies are struggling. We hope that we can help them out now…and when things improve for them, we hope they will come back and work with us to grow.
Did you have to make difficult choices, and what are the lessons learned?
Joshua R. Iverson: I’m working twice as hard and making half as much. We are investing our profits and revenues in training, promotion, and development right now because if we can grow in a pandemic and difficult economic time then we will be positioned to skyrocket when times improve…this is not the time to hunker down its a time to be hopeful.
How do you deal with stress and anxiety, how do you project yourself and Reptide Media in the future?
Joshua R. Iverson: I get up early, work out, and make sure I do my hardest task first, then I make sure to have fun every day (ride my motorcycle, take a hike, watch a movie, play Zelda) and then I sleep well.
Who are your competitors? And how do you plan to stay in the game?
Joshua R. Iverson: Every day 100s of people look for your business online across google/bing/Facebook and more, chances are you don’t capitalize on these free users. You don’t respond to reviews, you don’t thank users for comments on your social pages, you just hope for the phone call. You know you should be posting more on social media, you heard you should set up another social media profile but who has the time? Your business is busy, and you don’t have experts on staff to do this. You already pay someone $300 a month or $1000 and month, and they are supposed to do this, but you don’t know how to use the platform, and you forgot your username. This is what 20 million small business owners face every day. This is where ReptidMedia comes in.
Most of our competitors are large companies like Yext, GoDaddy, Google, or Facebook but I don’t think they would be content to make our margins and they can’t provide the support that we provide. These are great companies, and we don’t need to replace them, but we can actually help small businesses use them. We have reasonable profit margins because we are actually implementing good products and solutions for small businesses that they can use forever. If a small business eventually makes enough money to hire full-time staff that is capable of doing what we do then great, we may have worked ourselves out of a job — but we’ve made our money along the way, and we will have a good referral for our next client.
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