Juan Carlos Samper, CEO of WeAreContent speaks to us about how they make content for website blogs using SEO techniques.
First of all, how are you and your family doing in these COVID-19 times?
Juan Carlos Samper: Thanks for asking. Fortunately, all the family has been well.
Tell us about you, your career, how you founded WeAreContent.
Juan Carlos Samper: I have been an entrepreneur my whole life. Since I graduated from university as an industrial engineer, I have founded 8 companies, and the last one was WeAreContent. I think this has been the most complex of all. People are supposed to understand what content is for, but the reality is that today I can say that few of us really understand it. People think that content marketing is posting on social networks, and that is not. In simple words, a good content marketing strategy must convert brands into media from the organic positioning of the content. There is a big difference. I founded WeAreContent after selling online advertising for almost 15 years. I saw that there was an opportunity to create a content marketplace.
How does WeAreContent innovate?
Juan Carlos Samper: Today, we have a large development team where we create products that complement our content platform. We have been understanding for 5 years how we can solve large-scale content production. I think we are on the right track. Now we are creating 2 new services, creating a post for social networks and a new platform for the sale of backlinks.
How the coronavirus pandemic affects your business, and how are you coping?
Juan Carlos Samper: COVID has affected us like all companies in the universe. We had several clients who had to stop content production, but we finally closed the year with growth, which I think is a great achievement. We start 2021 with good predictions, and we hope that with the launch of new services, we can continue to grow exponentially.
Did you have to make difficult choices, and what are the lessons learned?
Juan Carlos Samper: When you are an entrepreneur, day by day, there are difficulties. No one had considered a pandemic as a possible option. Fortunately, we had started working from home months before, which allowed us to move much faster than other companies. We cannot ignore that our company is a software development company and today we are facing a new reality. Brands still don’t understand the importance of content, so we have to become a more comprehensive company. We are a company that moves quickly to find the best model for customers. Today after 5 years, we are still looking to find the right model. This is a challenge that does not stop from day to day.
What specific tools, software, and management skills are you using to navigate this crisis?
Juan Carlos Samper: For this pandemic, there are many companies that have set up platforms to monitor people minute by minute. I do not consider this to be an option for WeAreContent. The people who work with us must be responsible enough to do their part.
Who are your competitors? And how do you plan to stay in the game?
Juan Carlos Samper: There are some companies that we consider to be competition, but I believe that comprehensive content companies like what we are developing are not in the Hispanic market.
Your final thoughts?
Juan Carlos Samper: To be an entrepreneur, you have to take risks every day, and thanks to the WeAreContent team, we will succeed as a unique company in the content market.