First of all, how are you and your family doing in these COVID19 times?
Juhi Garg: Thanks for asking. 🙂 We are all doing well and hope to make it through this pandemic by keeping indoors and safe.
Tell us about you, your career, how you founded or joined ED Times.
Juhi Garg: I am a Journalism graduate from Delhi University. I also have a Masters in Corporate Law from National Law School of India, Bangalore and a Grade 5 western classical jazz Piano degree holder from Royal Schools of Music, London. I have worked for HBO and Cartoon Network India in communications, as well as been India a Partner for one of the top 3 global consulting firms to law firms.
I co-founded ED Times, a youth media startup, rated as the top 10 youth blogs Worldwide for second year in a row, focused on creating responsible content whilst trying to change reading habits of young India.
ED Times is a winner of the Best Blog Award (Gold) at the India Digital Summit 2019 of IAMAI (India’s Premier Digital Organisation headed by Google Asia VP: Rajan Anandan) in association with Times Now and Network 18, partnered by Netflix, Amazon, and Facebook. It is also nominated for India 500 Startup Awards 2020 and recently listed under the Top Entertainment Blogs 2020 by Sparpedia.CH.
How the coronavirus pandemic affects your business and how are you coping?
Juhi Garg: It has proven to be an inflexion point for digital media players and online news outlets, as everyone is online and consuming content. The lockdown was a blessing in disguise as we could reach more and more readers with relevant content. We are keeping more busy, which again we are thankful for, and hope that even when life resumes to normal, we are able to retain the new readers we acquired during this period.
Did you have to make difficult choices and what are the lessons learned?
Juhi Garg: We actually hired more writers, and even gave a raise to one of our employees, so we made happy decisions, for ourselves, the company, and our team. We definitely upped our investment in the company for reader acquisition, but that bet paid off well in the end.
How do you deal with stress and anxiety, how do you project yourself and ED Times in the future ?
Juhi Garg: We are a conservative, old styled thinking, safe than sorry kind of a company. So we believe in playing safe, to avoid stress and anxiety. We’d like to continue doing smart and relevant content, responsible blogs for young minds, become more and more known and trusted with our readers, who convert reading ED into a habit. We’d like to make this a launching pad for student careers. We’d like to be on top of the pyramid when it comes to news media in India. And be known for good, intelligent content.