First of all, how are you and your Family doing in these COVID-19 Times?
Julia Gerstein: As you probably know yourself, the lockdown was a difficult period for many individuals psychologically, and yet, TradeSanta was actually able to not only hold its own but to multiply its growth during this challenging period.
Tell us about you, your Career, how you Founded or Joined TradeSanta
Julia Gerstein: My name is Julia Gerstein. I am a Head of Communications at TradeSanta, a crypto trading cloud software that lets you take advantage of crypto market fluctuations.
I joined the company in July 2019 after two years of writing solely on blockchain products and crypto markets for international platforms and media.
I thought it was a really cool opportunity to combine my passion for fintech together with blockchain, the technology I believe is bound to be a part of the future.
How does TradeSanta Innovate?
Julia Gerstein: While working on our product, we normally base ourselves on two pillars.
The first one is our vision of the crypto trading future and which role we plan to play in it.
The second pillar is constant communication with end-users. Our CEO and other team members always keep in touch with the platform’s clients to have a clear understanding of what they want and what they need.
In general, people working for our startup are fond of crypto, which also helps us constantly follow the markets and think of how we can improve the niche.
How the Coronavirus Pandemic affects your Business, and how are you Coping?
Julia Gerstein: What you all very well know and probably have experienced yourself is that in these COVID-19 times, people have started to spend more time at home. Those who had traded crypto before the crisis began to trade even more. Plus, new users with more time on their hands have arrived in pursuit of additional income.
Above all that, a few things in the crypto niche have happened, such as Bitcoin halving, for example, that have whetted people’s appetite for cryptocurrencies as well.
Did you have to make Difficult Choices, and what are the Lessons Learned?
Julia Gerstein: If you’re not a google engine algorithm parsing this website for some SEO purposes, for you, then, the lockdown was probably as tough as for other humans.
However, while we as humans were understandably struggling in anticipation of what was coming after COVID-19, TradeSanta’s robots kept on digging the crypto market.
And that has become one more optimistic proof that no matter how we feel about black swans, market fluctuations and even keeping our jobs during hard times, robots, crypto trading robots in our case, will always be looking for a chance to turn change to advantage.
So, the most valuable giveaway was probably our new-learnt ability not to fear change, but to love and embrace it.
We’ve also moved staffers to remote work, which didn’t impact our results and productivity because all the processes had been set going before doing so. But it was pretty tough psychologically for extroverts like myself who love working at an office together with other people.
How do you deal with Stress and Anxiety? How do you Project yourself and TradeSanta in the Future?
Julia Gerstein: We at our company are very result-oriented and don’t nag each other or take our anxiety out on each other, because what’s the point?
If you feel like you’re more productive while working from home in these stressful times, just be there and do your best. If you want to come to an office and feel like you’re more productive in the city, just go for it — there is no pressure or a need to spend hours in the office.
The lockdown has only strengthened this pattern. Yes, even with all those offices around us getting back to their old ways again, we remember that we’ve shown good results during the lockdown and that’s why we are not in a hurry to get back to the office.
The way we operate right now is probably what the future will look like, and no wonder that our company, being innovative in its core, has easily transitioned to this kind of working environment.
Plus, as a startup we’re always under stress and in the state of uncertainty, that’s how the COVID situation is probably less of a shock for us than for long-present businesses. We’re never on chill mode.
Who are your Competitors? And how do you plan to stay in the Game?
Julia Gerstein: Our main competitors are companies developing crypto trading bots, and we’re planning to get ahead of them by staying true to our core values where the end-user is the king. We want our platform to be the first one to come to mind when it comes to an easy start in crypto trading and passive income because it’s just a very natural part of the future we want to be a part of.
It is of great importance for us to stay in close contact with our users, constantly ask for their feedback on your product and make improvements in accordance with their demands.
Your Final Thoughts
Julia Gerstein: Of course, this might not sound offbeat, but any tough times you’re going through are a window of opportunity. If you keep your eye on the ball, listen to the market and have a vision, any challenging period may work in your favor.
Just like the most complicated and difficult client, hard times are a priceless resource for your growth and development.