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Julio R. Sanoja of Msalesleads Tells Us How Digital Technologies can Help Small Businesses to Survive during and After the Pandemic

kokou adzo



Julio R. Sanoja Msalesleads

First of all, how are you and your family doing in these COVID-19 times? 

Julio R. Sanoja: We are following and complying with the established safety protocol, and at the same time, trying to be creative and using the digital tools to keep working and serving others.

Tell us about you, your career, how you founded Msalesleads.

Julio R. Sanoja: We founded the digital agency 18 years ago in Venezuela, and in 2015 we opened another agency in Miami. We help small businesses to grow online.

How does Msalesleads innovate? 

Julio R. Sanoja: We innovate through learning and studying new digital technologies and tools for small business digital processes

How the coronavirus pandemic affects your business, and how are you coping?

Julio R. Sanoja: Since we are a digital agency, the pandemic has increased our work because many small businesses have requested our help to take them to the digital world

Did you have to make difficult choices, and what are the lessons learned?

Julio R. Sanoja: We are learning with every new project. Every small business has its own digital needs, and we have to study and learn how to satisfy and fulfill their needs.

How do you deal with stress and anxiety? How do you project yourself and Msalesleads in the future?

Julio R. Sanoja: We deal with pandemic stress and anxiety by working hard with current and new customers and by educating our customers and ourselves about the new digital technologies

Who are your competitors? And how do you plan to stay in the game?

Julio R. Sanoja: There are many digital agencies in the market; we are planning to stay in the game by keeping update with the industry evolution

Your final thoughts?

Julio R. Sanoja: New technologies allow small businesses to be more effective and efficient than before, and the current situation helps them to evaluate the transition to digital

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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