We talked to Kaptain Kush of TheCityCeleb Group, an online biography magazine and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Kaptain Kush: It’s not been as bad obviously because I am not oblivious of the struggles that have come with the pandemic to some families, so using that yardstick, I can say we coped really well around here.
Tell us about you, your career, how you founded TheCityCeleb Group.
Kaptain Kush: I am actually an ambitious grassroots music artist. I say that because I nurse the plan of hitting the limelight, I am very auspicious about it. I have used my time underground to study the basics of online distribution and marketing, which requires heavy social presence, and that intuition birthed the idea for this company.
How does TheCityCeleb Group innovate?
Kaptain Kush: As I said up there, it is the zeal to expand, to have more reach and exposure. When you nurture such ambitions, you’ll see how useful our team is and how we help materialize imaginations.
How does the coronavirus pandemic affect your business finances?
Kaptain Kush: Any business that has not felt a financial blow via the pandemic is one way or the other benefiting from the situation. Aside from that, it takes a lot to cook up a backup plan out of the blue to keep a business floating. We have actually managed, and I’m not with any regrets.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Kaptain Kush: Lessons learned are never-ending as long as you’re in a field that has you dealing with humans on a daily basis, so I cannot categorically tell you it is easy to deal with humans. It takes time to study them, and it is when you fully understand them that you know the best way to relate with them, so on this, I choose to study those I decide to work with to avoid unnecessarily hard decisions in future.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Kaptain Kush: Aside from massive advertising strategies., you still have to deal with humans on a one on one level and the way that goes determines a long term or short relationship span. So I can say we have been really good with handling human and customer relationships, and that’s why our brand keeps evolving.
Did you benefit from any government grants, and did that help keep your business afloat?
Kaptain Kush: Sadly, we are not one of the corporations that has experienced any form of favor or help from the government. We are nonetheless hoping we receive such a handout soon.
Your final thoughts?
Kaptain Kush: Consistency. Anything anyone tries to do or set up is stirred and propelled by his or her ability to be consistent, so that would be my open-air opinion.
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