Karolina Decker of FinMarie tells us about investment for women by women.
First of all, how are you and your family doing in these COVID-19 times?
Karolina Decker: Good, but very busy.
Tell us about you, your career, how you founded FinMarie.
Karolina Decker: I founded FinMarie as the first investing and financial planning firm designed by women for women. We’re turning the tables by offering a range of innovative services from tech-enabled, digital investing to one-on-one financial advice. Because when a woman is in a position of financial strength, a positive cascade follows — for her family, her community, society, and other women.
How does FinMarie innovate?
Karolina Decker: 3 months ago we launched 3 new products: My.FinMarie Community, Fintech-tool Platform + our own Robo Advisor- digital wealth management tool.
How the coronavirus pandemic affects your business, and how are you coping?
Karolina Decker: We moved to a home office and worked completely remotely. We optimized our operations, accounting, and CRM systems.
Did you have to make difficult choices, and what are the lessons learned?
Karolina Decker: Yes. Securing and focusing on cash flow was and still is the most important thing in the company.
What specific tools, software, and management skills are you using to navigate this crisis?
Karolina Decker: Asana and Lexoffice.
Who are your competitors? And how do you plan to stay in the game?
Karolina Decker: We don’t have any direct competitors. Our indirect competitors are other Robo Advisor Platforms.
Your final thoughts?
Karolina Decker: VC Industry Should Do More to Recruit and Promote Women Investors to Partner Level. The data show that having a woman on the investment team of a venture capital firm is associated with increased investing in companies with women.