We talked to Katerina Bojaxhiu of LocalWeb, a web agency in Milan, dedicated to small and medium-sized enterprises that want to increase their visibility with a strong online presence. Here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Katerina Bojaxhiu: During these uncertain times after the lockdown, also considering the updates and briefings in the news, it is natural to feel anxious, but gratefully everybody is ok. Physical distancing means more time at home with my small family, but there is another side: being far away from the big family. Family’s health comes first, so we are managing well till now.
Tell us about you, your career, how you joined LocalWeb.
Katerina Bojaxhiu: Early in 2013, after completing my master’s degree in the field of Business Informatics, I wanted to pursue a career that involved quantitative thinking, but I also wanted to assist people. Firstly, I was presented with LocalWeb, a leading digital marketing agency in the Italian market, where I started the journey of the digital marketing world as an account manager. Right now, as the CEO of a young dream team mastered in offering digital solutions for SMEs in Italy, I am so happy to share with you the vision and the attitude of LocalWeb-ers for being clients’ first choice.
How does LocalWeb innovate?
Katerina Bojaxhiu: The digital world is changing dynamically, and to stand out from the crowd, we are focused on the solutions we offer and the tailored support we give to our clients.
The growth of the business, revenues, and brand awareness are some of the daily needs for each SME we collaborate with, and our product is the solution for their focus. For us, communication and relationship with the client have the same importance as product delivery. They have to be concerned about the return on investment, so keeping them up to date with their results is a priority.
How the coronavirus pandemic affects your business, and how are you coping?
Katerina Bojaxhiu: The unprecedented pandemic situation has impacted businesses throughout the world. Following the appearance of the first COVID-19 cases, the country went into a complete lockdown which restricted entire sections of the economy. This was associated with the lockdown of almost all businesses, and it was difficult to keep businesses online during all these insecure times.
Our strategy consisted of the separation of SMEs which were able to operate online and those that were not. The objective of those in “offline operation” was to find new funnels and targets, also increasing brand awareness.
Did you have to make difficult choices, and what are the lessons learned?
Katerina Bojaxhiu: Difficult choices are impossible to be skipped in the daily routine, also adding the pandemic situation, they were more present. I really appreciated the involvement of my team in moving forward. The empathy showed between colleagues and customers redefined LocalWeb as a leader, once again.
What specific tools, software and management skills are you using to navigate this crisis?
Katerina Bojaxhiu: We are a Google Premier Partner agency, and Google Premier Fans uses their tools. Our virtual offices in Google Meet were accessible all time, for anybody. Planning, communicating, sharing ideas and best practices were the keywords for keeping up during the crisis.
Who are your competitors? And how do you plan to stay in the game?
Katerina Bojaxhiu: We compete everyday ourselves to make a better solution delivery than yesterday. The game is strong, so we try not to miss any opportunity.
Your final thoughts?
Katerina Bojaxhiu: You will walk this path one time only; what you do and how you do it matters; how you live your life day to day matters; what energy you carry inside of you and what you give off to the world matters.
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