INNOVATORS VS COVID 19
In These Challenging Times, Digiteum Keeps on Building Digital Systems That Make a Difference
Katherine Lazarevich, co-CEO, and co-founder of Digiteum tells us about a custom software development company helping businesses reach their clients.
First of all, how are you and your family doing in these COVID-19 times?
Katherine Lazarevich: We are doing great, thank you. Pandemic and other events of 2020 have made us closer and once again reminded us how important it is to check on each other and show our care.
Tell us about your career and how you founded Digiteum.
Katherine Lazarevich: We found Digiteum with my business partner and also a good friend, Michael Grebennikov, in 2010. We have worked together in several IT companies before, and, at some point, we realized we share the same principles and vision of how to run a business and build relationships in IT. We decided to start a company that would reflect these principles.
It was an exciting journey – I have worked as an engineer, an analyst, a project manager. Today, I am a co-CEO and a co-founder of a software development and consulting company. We help businesses in healthcare, education, retail, cleantech, and many other domains leverage digital technologies and provide better services to their customers, innovate and bring ideas to life.
How do you help your clients innovate?
Katherine Lazarevich: One of our main goals is to help our clients adapt to changes and stay atop in rapidly developing markets and economies, as well as solve problems using digital technology. From day one, we made it our priority to keep up with the cutting-edge technologies and best practices and make sure our clients do the same.
We have been building high-end software for award-winning start-ups in healthcare, education, and energy, as well as enterprise clients like Oxford University Press, Oracle, Diaceutics, and Premier Tech for years. Some of the projects we work on engage advanced tech across IoT, big data, ML and NLP.
How does the coronavirus pandemic affect your business growth strategy?
Katherine Lazarevich: In the challenging times of pandemic and uncertainty, we chose to focus on a bigger picture and use the opportunities we have. Sooner or later, we will get over the pandemic and need to adjust to the new reality. And in this reality, the demand for digital technologies, optimization of processes, and automation will only grow.
With this idea in mind, we have made serious steps to expand our reach and capacity and opened a new development center in Gdansk, Poland. We are now hiring a core full-stack software development team and will see how it’s going to develop in the future.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Katherine Lazarevich: We are an IT service vendor, so intellectual capital and talent are at the core of our business. Therefore, from the very beginning of the pandemic, we focused on two things. First, create an environment where our teams, partners, and clients could safely collaborate and decrease the risks associated with this period. Secondly, we made everything possible to keep every team member and do our best to deliver to our clients. I’d say we managed because we ended 2020 with even a bigger team, new contracts, and projects that we are excited to work on in 2021.
Your final thoughts?
Katherine Lazarevich: The whole world lived through a real crisis in 2020, but it was also a year of transformation. We found out we can adapt to changes better than we expected and sustain more pressure than we thought we could handle. We also saw that many things and processes need to evolve, and it’s pretty urgent. Healthcare is one of many examples. Think about education, logistics, retail, transportation, social care, etc. I’m sure we will channel more energy and resources to making these and many other areas of life safer and more efficient from now on.
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