We talked to Katrina Julia of Fit Life Creation about helping millions transform their life, and transform the world and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Katrina Julia: Doing great, thanks! I am in Costa Rica, traveling globally to 7+ continents for the next 2+ years.
My mom and dad are in Bulgaria, super safe. My brother and his family in Austria staying safe. One of my aunts and uncles in Poland safe. My grandma, aunts, and cousins in New Jersey and Colorado all safe!
Tell us about you, your career, how you founded Fit Life Creation.
Katrina Julia: Excerpts & sections here depending on what focus you want (see the section under intro).
How does Fit Life Creation innovate?
Katrina Julia: Numerous ways with wellness, marketing, business, and travel online & live with blog, show, social, online courses including tips, tools & tech, influencer marketing, brand engagements, and testing retreats again for August 2021!
I left Atlanta, GA, in 2020 to travel globally for 2+ years, and this is rippling in a number of ways.
How does the coronavirus pandemic affect your business finances?
Katrina Julia: In various ways, from increasing innovation to practical considerations of where some industries & companies are now. Prior to the pandemic, we had online and live. However, with the pandemic, the live speaker events, workshops and retreats definitely shifted. The global environment definitely altered the focus & trends in online v. live.
I am, and we are maintaining focal points of online courses & summits & ongoing engagements with brands on retainer, and testing future retreats.
I am increasing dramatically online & live outreach to specific countries & industries, as well as automating and scaling to accelerate revenue & profit results.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Katrina Julia: I learned a long time ago to run lean and consider factors. With influencers and VA’s, we have actually grown. We have now worked with >15,000 influencers in <3 years, and automated and scaled >100 tasks.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Katrina Julia: This was before the pandemic too. I already set up Auto Responders that answer 90% of questions, Kajabi – All in One Marketing Platform, and Project Management tools to increase outreach and relationships.
In the last 3 months, I transitioned to Click-Up – all one Project Management tool that has helped tremendously with internal and external relationships too.
Did you benefit from any government grants, and did that help keep your business afloat?
Katrina Julia: No.
Your final thoughts?
Katrina Julia: Create. Transform & Inspire. You Are Born To.
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