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Sleekshop: The Modern e-Commerce Platform

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Kaveh Raji, founder of Sleekshop tells us about a platform for rapid development of scalable high-performance and remarkably flexible e-commerce solutions.

First of all, how are you and your family doing in these COVID-19 times? 

Kaveh Raji: We are all up and healthy; that’s the most important thing. During the pandemic, we have to deal with a lot of limitations. Sometimes it is hard even though it seems to be necessary.

Tell us about you, your career, and how you founded Sleekshop.

Kaveh Raji: I am working as a developer for over 20 years. During that time, I had to deal with a lot of customer projects and software solutions. In 2005 I started a digital agency serving customers with appropriate solutions, especially for e-commerce needs. During that time, I had the pleasure of getting in touch with almost all e-commerce solutions on the market. Each of them had its abilities and disadvantages. During that time, I often thought about how to increase the flexibility of e-commerce systems because that was what I needed myself. In 2011 I started prototyping a solution with a brand new approach that hasn’t even a name at that time. Today this approach is named the headless approach and is established as a standard. After bootstrapping and playing around, I had the opportunity to test the system in one of our own customer projects. I did this, and it worked. With proof of concept, I founded SleekCommerce as a company in 2015.

How does Sleekshop innovate? 

Kaveh Raji: I think innovation has to do something with “re-thinking.” Established roles, models, and ways to handle problems need to be viewed from different perspectives from time to time. These are moments where innovation emerges. That’s exactly what we do, and we know the problems our customers are dealing with. We have established solutions for exactly these problems, but from time to time, we reconsider these, and sometimes new points of view lead to new and better solutions. That is what happened in 2011. I wanted more flexibility, especially the fact that front – and – backend were monolithic was disturbing, but it was state of the art. So why don’t we separate them? These are the small questions that lead to innovation.

How does the coronavirus pandemic affect your business finances?

Kaveh Raji: All businesses are affected. Some of us are affected directly, and even more, are affected indirectly. We, as an e-commerce provider, have a lot of customers that are affected directly. Some are in a very difficult situation, so that is something which affects us as well. On the other hand, the attention for e-commerce solutions is increasing, which is a positive effect on our business. Despite the effects, whether positive or not, I hope this pandemic will come to an end soon!

Your final thoughts?

Kaveh Raji: I hope that we all will overcome this crisis and become stronger! I hope we used this time to “re-think“ habits and attitudes towards things that seemed to be normal. I hope that the end of the pandemic will be a start for a new awareness of what we have and what we don’t need.

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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