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Kay Khine Than Soe of Petunity on Healthy Pets

kokou adzo



Kay Khine Than Soe Petunity

We talked to Kay Khine Than Soe of Petunity about happy pets and happy owners. She had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times?

Kay Khine Than Soe: During the first wave, it was really shocking, and the whole city went silent as we locked ourselves up in the house with minimal outgoings.

It was like going into a meditation center. But now, seemingly at the end of the second wave of COVID-19, we all get used to it and having a precautious lifestyle.

So I must say we have done great.

Tell us about you, your career, how you founded Petunity.

Kay Khine Than Soe: I’m a Founder Institute graduate. I joined a leading technology company in Myanmar named InyaLand back in 2016 after completing my M.E. (Master of Engineering) studies.

But thanks to the CEO of InyaLand, who has supported our other founder of this Petunity and me, we could start this thrilling and exciting startup, Petunity, after finishing the Founder Institute in 2017.

How does Petunity innovate?

Kay Khine Than Soe: We must say we help the whole industry get digitalized as the pioneer rather than saying innovated.

Because we are the very first platform for animal lovers, and we inscribed the right culture of how to love and care about the pets and animals here in Myanmar.

How the coronavirus pandemic affects your business, and how are you coping?

Kay Khine Than Soe: Since we have started Petunity, we always follow startup principles such as bootstrapping and minimalistic approaches.

Besides, we are very accustomed to remote working and digital tools that this pandemic is not an impactful issue for us.

Did you have to make difficult choices, and what are the lessons learned?

Kay Khine Than Soe: Not really, but we have to adapt to the market as our people suddenly get used to digitalization.

So we find it easier than before to talk about online processes and remote communications, and they tend to accept them more easily.

However, there’s a growing issue: harder to find an investor. But it’s understandable because of the pandemic.

How do you deal with stress and anxiety?

Kay Khine Than Soe: We people are mostly Buddhist, and thus we follow Buddha’s way, such as meditation and refocusing our mind and presence of being.

Moreover, having a family makes it a lot easier to cope with stress and anxiety. But I usually share my issues and troubles with my co-founder as he usually helps me overcome or tries to understand by deeply listening to my problems.

Who are your competitors? And how do you plan to stay in the game?

Kay Khine Than Soe: We do not usually see the others as competitors, but of course, there are always people trying to mimic our business models. We try to look at them as our partners and always try to convince them to push the goodwill together for nature and the ecosystem.

We educate the people and the competitors too. Isn’t it strange??

Your final thoughts?

Kay Khine Than Soe: The only words I have in mind all the time is “Keep going and don’t hold back!”.

That makes me stronger, especially during a hard time like this. It’s easy to say but not easy to follow.

So I encourage everyone to keep going and succeed sooner rather than later. Cheers!

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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