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INNOVATORS VS COVID 19

Digitalization of Agriculture during Covid Times

kokou adzo

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Kristóf Nagy Serket

We talked to Kristóf Nagy of Serket on how problems of today won’t be solved by solutions of yesterday and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times? 

Kristóf Nagy: These are difficult times, but fortunately we are healthy and well! Thank you and hope the same for you and the readers!

Tell us about you, your career, how you founded Serket.

Kristóf Nagy: In 2016, I had a stable job as an export manager, but I wanted to do something with agriculture and technology. It was almost like a dream which I decided to pursue. I never thought that this is going to be my most challenging journey.

How does Serket innovate? 

Kristóf Nagy: In our company, 80% of the resources used for R&D, this is exceptional, so we are almost like a research company and some business people. We use AI and computer vision in a way through cameras that no other company did in the past. We are monitoring livestock behavior to detect outbreaks and reduce antibiotics usage. 

How the coronavirus pandemic affects your business, and how are you coping?

Kristóf Nagy: We put every person in a home office, and we have 2 weekly group meetings mostly online. The company is doing well because employees are motivated to support it, which is securing their jobs even in difficult times. Actually, we are also hiring, so if someone believes in our values to make agriculture more sustainable, we are happy to collaborate.

Did you have to make difficult choices, and what are the lessons learned?

Kristóf Nagy: Yes, I had to. Changed the leadership in the company and hired experienced people. The lessons are: you can’t force things, you have to let go of partners if they are not committed, and the team is the key to success. Personally, family first and rest is necessary.

How do you deal with stress and anxiety? How do you project yourself and Serket in the future?

Kristóf Nagy: Being a startup founder is a continuous survival. It is the same during Covid, and just as it was before. So Covid changed nothing, and we handle the situation well, so our project Serket became one of the leaders in the technology revolution in agriculture.

Who are your competitors? And how do you plan to stay in the game?

Kristóf Nagy: We are the first movers, and even if we have competitors all around the world, we know our IP regarding databases are much more advanced than our competitors’ IP. We also spend all our efforts in making and improving our solution based on clients’ feedback.

Your final thoughts?

Kristóf Nagy: Running a startup is not easy, especially if a lot of R&D is involved. My suggestion to everyone is that if you have no experience, look for an experienced partner or find mentors. I am also sharing our journey on Instagram Kristof.startup and LinkedIn, so in case someone needs daily tips, please check it out or even contact me.

Your website?

www.serket-tech.com 

Kokou Adzo is the editor and author of Startup.info. He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at Startup.info.

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