We talked to Larry Namer, co-founder of E! Entertainment Television and COO, FanVestor, the equity crowdfunding platform that lets fans invest in celebrity businesses and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Larry Namer: We are doing as well as can be expected. Right now, we are all vaccinated, so feeling a lot more comfortable with venturing into the world.
Tell us about you, your career, how you founded E! Entertainment and joined FanVestor.
Larry Namer: I am the founder of E! Entertainment TV and several other media companies. I got involved with Fanvestor as an advisor then assume the COO role last September.
How does E! Entertainment and FanVestor innovate?
Larry Namer: Democratization of capital markets brings celebs and fans together via equity crowdfunding that allows both accredited and non-accredited investors to participate in certain types of offerings.
How the coronavirus pandemic affects your business, and how are you coping?
Larry Namer: Everyone working virtually and so far quite efficiently.
Did you have to make difficult choices, and what are the lessons learned?
Larry Namer: Actually, the pandemic has helped in a way because celebrities’ managers and agents are much more open to diversifying their revenue sources.
What specific tools, software and management skills are you using to navigate this crisis?
Larry Namer: Hubspot, MailChimp, Slack, Monday.com and Zoom.
Who are your competitors? And how do you plan to stay in the game?
Larry Namer: There are others who do parts of what we do, but we are the only one-stop-shop for celebrities to connect to the fans for securities, charity fundraising, collectables, eCommerce, auctions and sweepstakes.
Your final thoughts?
Larry Namer: Fanvestor is on its way with several deals ready to launch and the platform fully built and operational.
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