We talked to Laurentiu Cenusa about Wiacom WiFi marketing made simple through the use of advanced technologies and AI. Here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Laurentiu Cenusa: All good, thanks for asking. I hope you are doing good as well, even while sailing through small water with a rocky and sharp bottom.
Tell us about you, your career, how you founded Wiacom.Ai.
Laurentiu Cenusa: I started my career as an entrepreneur in the first year of college, and since then, I have dedicated myself to the advertising agency founded in 2006. I am passionate about marketing, advertising, and technology, which can be easily seen when someone in a professional environment talks to me… No wonder I founded Wiacom in 2015, a company that uniquely combines digital marketing with IT. It all started with a PoC for the restaurant, and in a few months, I turned into a business. The project itself had some ups and downs, but I managed together with my business partner Eduard Dorin, co-founder of Wiacom and CTO, to continue innovating and developing the business in the direction we set out.
How does Wiacom.Ai innovate?
Laurentiu Cenusa: If I were to detail, the answer to this question would be long, complex, and perhaps boring for the audience. In a simple way, I would say that the innovation consists in the fact that Wiacom manages to create a digital bridge between the physical world (brick & mortar business, like restaurants, shopping malls, large format retail) and the digital world (the place where most consumers spend more and more time).
How does the coronavirus pandemic affect your business finances?
Laurentiu Cenusa: Our business has not declined during this period. We found ways to move forward. If I think about what contracts I had to sign at the beginning of the pandemic, I could say that our finances were affected by the fact that certain projects were postponed.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Laurentiu Cenusa: Quality human resources are hard to find, even pandemic. The lesson is the old one: Loyalty to your employees and helping them give their best, surpass themselves, and always want to develop and achieve new career goals.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Laurentiu Cenusa: In a big way.
Did you benefit from any government grants, and did that help keep your business afloat?
Laurentiu Cenusa: No. My company didn’t suffer that much compared to others. I considered fair play to let funds for those who are really in need of this kind of governmental support.
Your final thoughts?
Laurentiu Cenusa: I spend a lot of time on sales activities. Nothing can replace face-to-face meetings, so from my point of view, there are no effective tools for salespersons. From the perspective of management activities, even if before I was not a big fan of video conferencing, I must admit that efficiency is higher in video meetings with customers … probably because during this period small chats disappeared and people are more focused only on business topics.
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