We talked to Lawrence Greaves of OPKIX about the wearable video camera and COVID-19.
First of all, how are you and your family doing in these COVID-19 times?
Lawrence Greaves: Working hard, enjoying our time together and doing everything we can to incubate our children and keep them engaged, active and passionate about life and learning.
Tell us about you, your career, how you founded OPKIX.
Lawrence Greaves: I had sold my last company in 2016/2017, and I was using my time to be with my family, join Boards and invest in technology that inspired me. I met the man with the initial idea to disrupt the optical and video editing software world. I invested and assumed the role of CEO and Co-Founder, un-retired and have been loving every second of the ‘hard work’!
How does OPKIX innovate?
Lawrence Greaves: Our people innovate, the company attracts innovators. We have leaders from various industries, action sports, electronics, fashion, hardware. We have a Guinness World recorded holder on the team – it’s a place that breeds creativity. As it relates to innovation, we have our beachhead of small wearable technologies that partner with software to edit and share those videos, as well as truly wearable accessories so you can integrate our products into your lifestyle immediately. We design first and push engineering boundaries second, vs engineer what’s easy and then try to market it.
We don’t just innovate, but we eat together, we laugh together, and we are the true definition of a team. When you are a small company, the right chemistry is essential to maintain that energy to accelerate innovation through to execution.
How the coronavirus pandemic affects your business, and how are you coping?
Lawrence Greaves: Our factory here in California had to shut down, and we had a statewide mandate of work from home that impacted all of us from day to day operating perspective. But the most notable impact was using the pause to improve any area of weakness that may slow down operations when we started our growth curve, which has now started to happen and we are grateful that we used the time wisely.
Did you have to make difficult choices, and what are the lessons learned?
Lawrence Greaves: I think the difficult choices were left to healthcare professionals and first responders during this pandemic. For OPKIX, we all took stock in the fact that we were safe, healthy and grateful to be working on our brand in somewhat of a vacuum. The lesson learned is that life is a blessing, and we have a company that we all love. That’s pretty awesome.
How do you deal with stress and anxiety? How do you project yourself and OPKIX in the future?
Lawrence Greaves: Stress and anxiety are easier to deal with if you focus on the root cause and eliminate it – to the extent that is possible. I am hugely optimistic, hence being an entrepreneur, so my threshold is considerably higher than most. I find myself trying to help manage the stress and anxiety of others more. It seems there are very few things in business that cannot be overcome with hard work, a good plan and a great team to execute.
Who are your competitors? And how do you plan to stay in the game?
Lawrence Greaves: We don’t compete for head to head with any brand or product as our solution is a different use case to the typical cameras that are worn in action sports and are 10X the size of our devices. Instead, we compete with the behavior of using a handheld phone for devices that are better-enjoyed handsfree. We are a compliment to a smartphone, and the future of our brand will be defined by shifting culture towards using devices that help you capture the moments you live in a while living in the moments you capture.
Your final thoughts?
Lawrence Greaves: Never, ever, ever give up.
Bali ?Surf : https://www.instagram.com/p/CHGdF_JFaBY/
Olympian swim training : https://www.instagram.com/p/CGya15ZFsdL/
Summer river rafting : https://www.instagram.com/p/CE7dQX1FHaS/
Freestyle soccer : https://www.instagram.com/p/CFIKyVlFjz2/
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