We talked to Layal Jebran of moubarmij, an e-learning platform that provides professional programming tutorials in Arabic and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Layal Jebran: Doing good. I haven’t seen my parents since Christmas, but they’re doing good. However, the lockdown is becoming a burden.
Tell us about you, your career, how you founded moubarmij.
Layal Jebran: The company started in October 2014. We decided that we wanted to give the information we had to the world, so we started the educational platform.
How does moubarmij innovate?
Layal Jebran: We’ve been providing programming courses since 2014 on the platform; however, we are now pivoting for everything tech. Innovating in the field as the only tech platform that teaches via Arabic video courses.
How does the coronavirus pandemic affect your business finances?
Layal Jebran: We’ve always been online; hence the pandemic didn’t affect us. On the contrary, we’ve had more conversions to the website.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Layal Jebran: None; however, the team hasn’t met in a year and a half in-person, affecting brand loyalty and amicability within the team members, especially those who joined recently.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Layal Jebran: We’ve upped our online CRM systems to take on the current load.
Did you benefit from any government grants, and did that help keep your business afloat?
Layal Jebran: No
Your final thoughts?
Layal Jebran: Nothing to say
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