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Lilia L: Luxy Hijab Uncovered

kokou adzo



Luxy hijab photo

First of all, how are you and your family doing in these COVID-19 times? 

Lilia L: As we face those unprecedented challenges, it was key to look after ourselves and our family members. These were huge times of uncertainty globally, which affected us locally as well. It was a good time to reflect on our personal lives and our future plans. We had to be resilient while moving to the next phase of living with this virus. In Luxy Hijab, we had to find innovative ways to provide the best possible support for our customers who had trust in our brand. On the bright side, there have been many positives and learnings from this experience on a personal and professional level for many of us. 

Tell us about you, your career, how you founded Luxy hijab. 

Lilia L: Being someone who has worn a hijab for more than 10 years, I felt quite restricted in the hijabs available in stores that match my modern sense of style. I believed there should be a wider range of hijabs that not only met a modern wardrobe but also adhered to the high quality found out in the market. That’s when Luxy Hijabs was born! I worked tirelessly to provide and empower Muslim women across the region with quality headscarves that match their evolving sense of style.

How does Luxy hijab innovate? 

Lilia L: I guess you can call this our secret weapon, but I’ll be glad to share it with your readers :). We want to cater to the ever-changing style of Muslim women in the region with quality scarves that match any style. Mix that with a completely digital experience, allowing anyone around the world to explore what Luxy Hijabs has to offer!

How the coronavirus pandemic affects your business, and how are you coping?

Lilia L: It was a challenge at the beginning as no one was leaving their homes, which means women no longer had a reason to wear headscarves. But as restrictions began to lighten and people began to (safely) go out and about, the business began picking up again. Now we’re in a better position than we were before COVID-19 hit the world.

Did you have to make difficult choices, and what are the lessons learned?

Lilia L: Owning your own start-up will always come with difficult choices, but perhaps the most challenging one would be time management. Having to balance between my personal life and my own company was very challenging at the beginning. My advice to all start-up owners would be that you can always find time to do what you’re passionate about without having to give up quality time with family and friends. All you have to do is find a middle ground in between the two.   

How do you deal with stress and anxiety?

Lilia L: Ohh, boy! This is a heavy question. When it comes to the stress and anxiety from running my own start-up fashion brand, I find that stepping back from my work, taking a few deep breathes, and clearing my head a bit can work wonders. Also, nothing that a fresh cup of tea can’t fix!

Who are your competitors? And how do you plan to stay in the game?

Lilia L: There are a lot of Hijab companies out there. If I start counting, it would take ages. But most of the competition lack eCommerce capability. In my opinion, this what makes us stand out. Luxy Hijab had the infrastructure ready to cope with the new customer buying behavior. 

Your final thoughts?

Lilia L: I just wanted to give a bit of advice to the women and men who have aspirations to create their own start-up. I know first-hand that it can be quite intimidating to get things going. The first step is the hardest. But once you get the ball rolling, everything just seems to fit into place, and soon enough, you will realize your dreams!

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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