Tell us about you, your career, how you founded Cartloop.
Lisa Popovici: Prior to founding Cartloop, I studied Med School, while my co-founder has built various online ventures. While in college, we started two fashion brands. We were fortunate enough to sell our businesses in 2019. That enabled us to invest those funds resulting from the sales into building a SaaS platform that solves a common pain-point in the eCommerce industry. So I graduated and turned to tech. Both Andrei and I learned how to be founders on our own, all while bootstrapping.
How does Cartloop innovate?
Lisa Popovici: Cartloop helps brands drive 31% extra revenue from abandoned carts by texting customers in real-time. For brands, it’s like having a team of sales reps, without the overhead. For customers, they get their very own personal shopping assistant – free of charge. We created a new marketing channel loved by both consumers and brands. It builds frictionless customer-brand communication and generates great ROI for brands. Shoppers are always in the loop, and they buy with peace of mind, knowing help is a text away, instead of waiting days for an email reply.
How the coronavirus pandemic affects your business, and how are you coping?
Lisa Popovici: This year has been challenging for all of us on different levels, but as a remote-first company, our team was already used to working from home, and we were able to adapt pretty quickly. We’re fans of asynchronous work, so that helps each member stay focused throughout the day.
Did you have to make difficult choices, and what are the lessons learned?
Lisa Popovici: In a startup, every day is a challenge. There is no right or wrong. There is persistence and growth. I’ve failed a lot of times and learned a lot from my mistakes. The way startup founders can go from being overly stressed, frustrated, and overthinking everything to being extremely excited, results-driven, and focused is just mind-blowing. And this is what makes the journey so beautiful.
How do you deal with stress and anxiety?
Lisa Popovici: Working out on a daily basis helps the most with my anxiety, energy levels, and keeping a positive mindset. Also practicing meditation and recently started journaling.
Where is Cartloop headed?
Lisa Popovici: We recently closed our first funding round, and we’re definitely headed towards growth. That means platform development and expansion in terms of team and accessibility. The way we see mobile messaging is the next big way to reach consumers and drive revenue in the most humanly way possible – without being intrusive for the customers and providing real value. Our goal is to become the go-to conversational marketing platform that bridges the gap between consumers and brands and enables seamless shopping experiences. Every day we work on implementing new features and making Cartloop even more useful for both brands and consumers.
Your final thoughts?
Lisa Popovici: I believe the future of marketing is toward openness, transparency, less bulk, and more personalization.
While some of our competitors swing in the other direction – needlessly blasting out impersonal text messages – we believe that arming brands with the idea of offering a people-first, personalized mobile messaging will transform the industry, and, if we’re lucky, other verticals as well.
That’s why one of our mantras is ‘Customer Success is our North Star.’ That includes better and true relationships with their shoppers.
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