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Lorella Martini VacationsPal

Lorella Martini, co-founder of VacationsPal tells us about its ALL-INCLUSIVE SaaS for vacation rentals.

First of all, how are you and your family doing in these COVID-19 times? 

Lorella Martini: We are all fine right now, and we hope to have our vaccine soon! We are ready to live and travel again.

Tell us about you, your career, how you founded VacationsPal.

Lorella Martini: My partner Giovanni and I were competitors. Both of us have an OTA, are property managers and entrepreneurs too. We decided to create an ALL-INCLUSIVE SaaS for the vacation rentals.

How does VacationsPal innovate? 

Lorella Martini: The software is super easy to use, responsive and usable through a web app, but with tons of extension and features.

How does the coronavirus pandemic affect your business finances?

Lorella Martini: We have decided to suspend all payments for those who could not afford to pay us, and we were right. All our users that are still in business have started again to pay the subscription. Of course, we incurred a 30% loss due to the failure of some property managers and hotels.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Lorella Martini: We did make difficult choices, and we learned that if we are all together, we can navigate this incredibly challenging time. We decided to put all our effort towards creating new products and new technology. We have new strategic partnerships, and we are starting to see a new beginning…the travel sector is ready for a fresh start.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Lorella Martini: We have tried to be very supportive and encouraging to our customers. We have spent a lot of time talking about our solutions, opportunities and possibilities. We have developed new products, and we are ready to restart as soon as possible. We believe in the 2021 summer season as one of the most powerful in the last years. 

Did you benefit from any government grants, and did that help keep your business afloat?

Lorella Martini: Yes, we had a government grant, and we are very thankful. It was not enough to guarantee our survival on its own, but with a big effort, we are still afloat.

Your final thoughts?

Lorella Martini: We think that this virus is giving a big shock to digitalization and is a big opportunity!

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