INNOVATORS VS COVID 19
Loreto Crespo Talk to us about her Psychology Journey and the Establishment of Genotipia
First of all, how are you, and your Family doing in these COVID-19 Times?
Loreto Crespo: We’re all fine, thank you very much.
Tell us about you, your Career, how you Founded or Joined Genotipia
Loreto Crespo: I have a degree in biotechnology, and 8 years ago, I met a professor of genetics (currently one of my partners) who shared his idea and had thought of me to carry it out.
We began testing in 2013 and formed Genotipia in 2014. Initially, I didn’t understand business concepts; however, my understanding has improved significantly over the years due to training. I’m still learning to date. Although it’s hard work; it’s also very rewarding.
How does Genotipia Innovate?
Loreto Crespo: Well, it’s not a technological innovation per se. Let’s just say that there is no platform like ours today and especially in the Spanish-speaking world. This is what makes Genotipia special.
We are a communication and training platform in the field of genetics applied in health. We act as a communication medium for clinical and health professionals, but we also have a virtual classroom, and we train current and future professionals in this field.
Therefore, as a means of communication, we are very well positioned and are a reference in our field.
How the Coronavirus Pandemic affects your Business, and how are you Coping?
Loreto Crespo: In our case, it has affected us positively in terms of business. As a digital media, we have positioned ourselves much more, and have expanded our range of searches and clients. This has allowed us to explore new business avenues that we are setting up.
Did you have to make Difficult Choices, and what are the Lessons Learned?
Loreto Crespo: I have realized that we were very stagnant and comfortable with what we were doing. Further, I have learned that the company is an entity that must be dynamic and in constant evolution.
However, you don’t have to be afraid to implement new things even when you’re a small company.
How do you Deal with Stress and Anxiety, how do you Project yourself and Genotipia in the Future?
Loreto Crespo: That’s a very interesting question.
Personally, and I’m not ashamed to say it, I’ve learned a lot on my psychologist’s journey. I’ve had several bumps during these years, and I’ve had some bad moments. The truth is, I’m not ashamed to say that on certain occasions, I’ve needed an objective, eternal help. This has helped me a lot to see things objectively and from a distance.
Both stress and anxiety have helped me deal with my psychologist, and I am currently dealing with it myself, with a lot of self-awareness and presence.
At the moment, I can see the possibility of the company being absorbed in the next few years by a larger entity that will provide it with the economic and technical resources it needs to settle down and consolidate.
Who are your Competitors? And how do you plan to Stay in the Game?
Loreto Crespo: My competitors are universities or diagnostic companies starting to do courses in this area. So I think we are now at a point where joining a larger company would give both entities the strength to position themselves in the market and continue in the game.
Anyway, the key here is to be in constant evolution, pivoting, offering the most current news possible, listening to your clientele, and observing the market.
Your Final Thoughts
Loreto Crespo: Entrepreneurship is an excellent path, but it’s hard. You have to have the mental strength and a lot of flexibility to adapt to new changes or situations.
From my point of view, if you’re a square person, maybe it’s going to be harder for you to get on the path of entrepreneurship. At first, I was like that, but I have realized that the key is the ability to adapt to the environment, to know how to surround yourself and listen to your team as well as the people who work with you.
It’s also vital to be always aware of the market, the environment, and the demand.
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