We talked to Lovelynne Chong, founder of Fyreflyz, about integrated digital marketing solutions, and this is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Lovelynne Chong: While the COVID-19 made things very uncertain for business, it did bring me and my family closer.
Tell us about you, your career, and how you founded Fyreflyz.
Lovelynne Chong: I started the company in 2009, with the intent to create a different marketing experience for our clients.
How does Fyreflyz innovate?
Lovelynne Chong: Fyreflyz constantly keeps up-to-date with the latest trends and technology. At the same time, during the COVID times, we took the opportunity to upgrade our skill sets by attending courses such as HarvardX and Squaredonline Digital Marketing courses to keep up and stay relevant.
How does the coronavirus pandemic affect your business finances?
Lovelynne Chong: COVID definitely affected cashflows and made things challenging. We had to stop our events arm completely and pivot to focus entirely on digital marketing.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Lovelynne Chong: Fortunately, Fyreflyz had a steady stream of applicants – many of which are young and qualified zealous young graduates or interns from school. Though, the lesson learned was that there is much to learn from the younger and upcoming leaders for society.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Lovelynne Chong: Customer Relationship evolved because we could no longer meet f2f. And as such, many things had to migrate to online tools such as Zoom, Google meets, etc. It was great that there were so many collaborative tools available.
Did you benefit from any government grants, and did that help keep your business afloat?
Lovelynne Chong: Yes, definitely. Being in Singapore definitely helped. The Government grants helped reduce cashflow expenses and at the same time, ensured that our employees did not suffer a pay reduction.
Your final thoughts?
Lovelynne Chong: The world might still be finding its new comfort zone, but there’s hope yet.
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