We talked to Ľubomír Lajoš, CEO at UXtweak, about powerful research tools for improving usability of web sites and apps, from prototypes to production, and this is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Ľubomír Lajoš: I’m doing well, thanks. I get to spend much more time at home these days with my family than I was used to. I’m slowly getting accustomed to working from home.
Tell us about you, your career, how you joined UXtweak.
Ľubomír Lajoš: My ex-colleague Eduard Kuric came up with the concept of UXtweak, and he began to develop the UX platform together with his friends. Besides UXtweak, I’m also the CEO of an advertising agency Elite Monday Lovers. Eduard came up to me for help with the marketing of UXtweak. I liked the idea so much that I bought a share in UXtweak and became his business partner
Could you introduce your platform? What exactly could it be used for?
Ľubomír Lajoš: UXtweak is a comprehensive, all-in-one UX research platform full of powerful tools for improving web sites and web apps’ usability, from prototypes to production. Our platform allows our users to make their site structure more intuitive and effective. It provides them with the option to record and see what real users do on their website and get instant feedback to understand the reasons behind their behavior. The aim is to create a functional and intuitive design that is easy to use through understanding the needs and motivations of targeted users.
Is there anything that makes you stand out from your competition?
Ľubomír Lajoš: There are many UX platforms, but our goal is to be the easiest to use for respondents. That way they can fully focus on their tasks and testing, and it doesn’t matter if they are less experienced with technologies. And we also try to provide the best data for study conductors.
How does UXtweak innovate?
Ľubomír Lajoš: We try to innovate on multiple levels. Either through technologies, which we use in the development process of the tool, or new features, with which we aim to help our clients. We have a university background, where we conducted many UX studies, so we are very close to research and innovation. We are soon planning to incorporate eye-tracking, only with the use of a computer’s web camera. This feature emerged from the university research in UX lab. We compared a quality eye-tracker to a web camera and our system.
How does the coronavirus pandemic affect your business finances?
Ľubomír Lajoš: As we are a remote usability testing tool, the current pandemic situation is quite good for us in terms of many people opting for remote solutions. We are very glad that we’re doing well and still getting new customers during these times. But we hope that the situation will improve. Kids need to go to school and there are industries that weren’t as lucky as we were.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Ľubomír Lajoš: As we are gradually evolving, we’re trying to automate certain processes, as well as improve our customer relationship management. We’re currently not operating with just a single CRM system, but we have a separate online chat and a separate system for sales and user management in the tool. This year, we’re aiming to unify the whole process.
Did you benefit from any government grants, and did that help keep your business afloat?
Ľubomír Lajoš: We won a regional round of Startup competition FTRNW, in which we were given a coworking space for the whole team. Unfortunately, coronavirus prevented us from being able to enjoy our prize. When it comes to government grants, we do not use any. However, as a firm, we’re trying to help non-profit organizations, schools, and students by providing them with discounted services.
Your final thoughts?
Ľubomír Lajoš: I think that every website owner should invest in improving their web and the whole customer experience. It’s very important these days.