First of all, how are you and your family doing in these COVID-19 times?
Luca Dayz: We’re unbothered by this circus.
Tell us about you, your career, how you founded LuxoAir
Luca Dayz: My career started in music, of course. After my first world tour as an artist, I started building the label Bentley Records. Which became my first successful business venture. Since then, I have diversified my portfolio of business interests into other passions of mine.
That’s how LuxoAir got started. We serve clients all across the globe with our jet charters, ranging from the statesmen to celebrities, rappers, sports personalities etc. We specialize in empty leg chartering. Occasionally we do Medevac (Medical evacuation) missions as well.
LuxoAir is a fully owned subsidiary of Luxo Group International.
How does LuxoAir innovate?
Luca Dayz: We’re currently in the process of building the world first direct empty leg charter app. The app is called PlatinumFlyers™. We’re in the final stages of development at the moment.
There will be premium membership options starting from $9999 per year. With one free empty leg charter included within the US, UK or UAE.
How the coronavirus pandemic affects your business, and how are you coping?
Luca Dayz: The pandemic has affected aviation badly in general. However, at LuxoAir, we have always improvised and innovated. Therefore, I believe we’re in a strong position.
The only hiccup was, we were planning to start our operations in Dubai this year. Needless to say, that got postponed.
Did you have to make difficult choices, and what are the lessons learned?
Luca Dayz: I’ve had a personal pandemic some time ago. Therefore we have anticipated a contingency like this and were well prepared.
How do you deal with stress and anxiety?
Luca Dayz: Stress? Anxiety? What’s that?
How do you project yourself and LuxoAir in the future?
Luca Dayz: Our long term goal is to become number one in this market. We will continue to grow our brand and product. Our VP of Global Ops Joshua Scott-Fawcett has been monumental in creating some of our international partnerships. Strengthening such partnerships in the industry is one of our prime focuses. We believe in the beauty of winning together.
Who are your competitors? And how do you plan to stay in the game?
Luca Dayz: We’re our own competitors. We aim to compete with ourselves to bring the best possible product to the market.
Your final thoughts
Luca Dayz: I think the general aviation market will not recover for a long time to come. Especially with these new green laws coming in place. Therefore I believe in the medium to long term business aviation will thrive. And innovative operators like LuxoAir will lead the market.