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INNOVATORS VS COVID 19

Lucas Seyhun of The Farm Soho Tells Us About It’s Membership Model

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Lucas Seyhun The Farm Soho

First of all, how are you and your family doing in these COVID-19 times? 

Lucas Seyhun: Thank you we are all doing great as we all embrace this new challenge. COVID has brought all of us closer.

Tell us about you, your career, how you founded The Farm Soho.

Lucas Seyhun: The Farm is a flexible office space brand and operator, founded in 2014 with its location at 447 Broadway. Now has expanded to 51,000 square foot amongst three properties. With backing from private investors. The Farm is operating with a membership model, as of 2019 The Farm has achieved over $5,000,000 yearly revenue and earned designation as the #1 coworking space in Time Out New York’s “Best Coworking Spaces in NYC.” The farm’s flexible open-plan workspace caters to freelancers, remote workers and small to large-sized tech businesses, designed to lower operating expenses and maximize revenue per square foot. A dedicated events team, streamlined processes and strong lead generation have yielded significant event revenue that enhances The Farm’s brand appeal.

How does The Farm Soho innovate? 

Lucas Seyhun: Farm design’s spaces which prompt its members to produce their best work. Through its strong community and rustic Americana design. Through space, Farm achieves to inspire the untapped minds and imagination of the busy entrepreneurs. 

Did you have to make difficult choices, and what are the lessons learned?

Lucas Seyhun: Like any other business in the world, we have lost substantial revenue. In exchange, we learned valuable lessons in guerrilla marketing strategies, innovative business development and workflow optimizations. This new challenge has taught us how we can offload some of our USA based jobs overseas, and we found out that certain tasks are better in the hands of remote staff.

How do you deal with stress and anxiety, how do you project yourself and The Farm Soho in the future?

Lucas Seyhun: Does this question pertain to me? If yes; I have a very strict workout, diet, sleep, and work schedule. This keeps my body and mind in tip-top shape, ready to tackle and news or stress that gets thrown my way. Anxiety is a product of a subjective reality which one fabricates within their mind; I choose to see change as an opportunity rather than bucketing it as anxiety. I think the future holds great opportunities for any entrepreneur who is ready to adapt. Adaptation is paramount to human survival, COVID-19 is nature’s way of saying hello to us, and all we can do is wave back while we adapt and remember not to dwell on the past.

Who are your competitors? And how do you plan to stay in the game?

Lucas Seyhun: Marketing – Marketing – Some more Marketing – And if that fails, update your business plan and market some more. I am currently in Kiev hiring developers and marketing staff. The exciting news is to come in the following months.

Your website?

www.thefarmsoho.com

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