INNOVATORS VS COVID 19
Resilience, Startup, and Tourism
Luigi Marino of Creact and Movery tells us about a new way of traveling.
First of all, how are you and your family doing in these COVID-19 times?
Luigi Marino: Thank God, every one of us is safe. We are following the recommendations and trying to stay focused.
Tell us about you, your career, how you founded Creact and Movery.
Luigi Marino: I started working in the digital field by developing software, and I specialized in the creation of applications designed specifically for the Apple world, of which I have always been a big fan.
I am an entrepreneur; in addition to being CEO of Creact, I also founded various startups, Movery. The travel planner is one of the last.
I had different experiences that helped me be close to the business world and, at the same time, not too far from the professionals I have chosen to be part of my team.
How does Creact and Movery innovate?
Luigi Marino: Creact was born because I wanted to create a valid alternative to the classic approach adopted by the digital supplier and the consulting support with a didactic approach. Movery, instead, is an idea that came after the first trip with my older son. As a family, we had to face the lack of services required to travel around with a kid. From that moment we started thinking about people’s specific needs in traveling. Now we are working to find a way to give the best information about the best way to travel based on individual needs.
How does the coronavirus pandemic affect your business finances?
Luigi Marino: As Creact, we had an increase in the request of quotes, even if the digital literacy level of the potential customers is decreasing. This is an opportunity for us to try to understand a part of the market that is facing digital for the first time, at least now.
As Movery, instead, we are taking the pandemic period as an opportunity to continue to work on the technological platform architecture and network connections.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Luigi Marino: Thank God we won’t have to do it because we have the cash flow for 2 years from now.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Luigi Marino: We were already a 60% remote company, so it was natural to go full-remote
Did you benefit from any government grants, and did that help keep your business afloat?
Luigi Marino: We tried to benefit from layoffs, but we decided to renounce this help when we saw the delay was becoming big.
Your final thoughts?
Luigi Marino: We are thinking about a new way of traveling. This period though is challenging us a lot for sure, but in the meanwhile, this situation is pushing us to search for innovative solutions trying to imagine touchless tourism.
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