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Brandignity Survives the Pandemic

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Maciej Fita Brandignity

Maciej Fita of Brandignity tells us about the digital marketing marketplace and navigating the Covid-19 pandemic.

First of all, how are you and your family doing in these COVID-19 times? 

Maciej Fita: We did pretty well. We live in an area that is secluded from major cities, so the outbreak wasn’t too bad. Of course, we still had to go through the quarantine motions like everyone else, which was awful. 

Tell us about you, your career, how you founded Brandignity.

Maciej Fita: I got into the digital marketing space about 15 years ago, working for a company called Mediabrains. They specialized in B2B directory building. I was doing sales, but I was really interested in building up the traffic numbers in my directory. That was sort of my first taste in the digital marketing space. From there, I got involved with a startup SEO agency and eventually left and started Brandignity.

How does Brandignity innovate? 

Maciej Fita: We’re always trying to refine the digital marketing process, so clients have the best possible experience. Digital marketing can often be such an intangible thing it’s important that the process and deliverables are on point.  

How does the coronavirus pandemic affect your business finances?

Maciej Fita: We took a hit for sure. Marketing budgets came to a grinding halt almost overnight. Lots of clients had to pause or leave temporarily. We had to put our survival hats on.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Maciej Fita: Yes, but I think everyone did. I don’t know one business owner that didn’t cut back somewhere or lay off people. Everyone was in the same boat.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Maciej Fita: Not really tools, but we kept close contact with the ones that didn’t jump ship. I tried to find new channels for them to keep growing or at least sustain what they already had. 

Did you benefit from any government grants, and did that help keep your business afloat?

Maciej Fita: We got some of the PPP loans, which definitely helped to pay employees, freelancers, and partners we work with. 

Your final thoughts?

Maciej Fita: I think we’re all through the worst part. The new year ushered in some new energy, and business is really starting to bounce back now.

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