First of all, how are you and your family doing in these COVID19 times?
Mahendra Sharma: We are doing well, living with utmost positivity
Tell us about you, your career, how you founded or joined Matrubharti
Mahendra Sharma: I am Mahendra Sharma, CEO of Matrubharti. I am an entrepreneur by profession and poet by passion. My passion towards regional literature since school times made me think about the author community, I always believed that there are thousands of authors and why only few are famous, so to make everyone get recognition, I started Matrubharti.com app and web.
How does Matrubharti innovate?
Mahendra Sharma: The publishing of work has been made easier and faster with Matrubharti, we have community support for authors where huge set of readers read and leave feedback for author stories. It saves times for readers to get access to the content. It helps authors to get recognized and stay connected with readers
How the coronavirus pandemic affects your business and how are you coping?
Mahendra Sharma: It was a blessing in disguise, when hundreds of thousands of new readers joined the platform and consumed the content. New authors joined to share their beautiful content.
Did you have to make difficult choices and what are the lessons learned?
Mahendra Sharma: The path we have chosen is unconventional, not many prefer this route. So, there are challenges of getting funding, content rights and legal challenges related to the content, but when we do it as business, all is part of game.
How do you deal with stress and anxiety, how do you project yourself and Matrubharti in the future ?
Mahendra Sharma: Stress and Anxiety are part of life like a toothache or headache. We accept and live with it. The best medicine for such problems is patience and persistence, we keep improving and move on where we cannot.
Who are your competitors? And how do you plan to stay in the game?
Mahendra Sharma: Competition is local and global both, We keep our offering best and updated to ensure our success. We remind ourselves that we are here for customers and not for competition, so keeping customer happy is top priority
Your final thoughts
Mahendra Sharma: Innovation is the need of an hour, tech enabled businesses have higher chances to survive in difficult times to large scale and low overheads. So, we advise businesses to enable tech in their business and keep innovating in development and delivery of product to customer.
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