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Fitness Platform that Creates Safety Nets for the Female Workforce

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Mandi Bateman, LubbDubb

Mandi Bateman, founder, and CEO at LubbDubb tells us about safety in fitness and wellness.

First of all, how are you and your family doing in these COVID-19 times? 

Mandi Bateman: Good, thank you! We’ve been enjoying the extra time gained by working from home.

Tell us about you, your career, and how you founded LubbDubb.

Mandi Bateman: I am the co-founder and CEO of LubbDubb, an online fitness marketplace with small business management tools for wellness-preneurs. LubbDubb’s mission is to uplift the mostly female workforce of fitness and wellness professionals.

I have been an educator and mentor for 2 of the largest teacher training organizations in the world and have 15 years of experience as an independent fitness instructor. I have developed a strong reputation in the space, having served as a business consultant for boutique studios, independent instructors, and an event liaison for international yoga teacher training retreats.

Designed from an authentic understanding of deep and unserved needs in the market, LubbDubb is a platform for instructors to connect directly with their customers and audience while managing their proprietorships as a sustainable business. LubbDubb gives instructors With small business management tools to create, manage and promote their virtual classes and in-real-life events.

How does LubbDubb innovate? 

Mandi Bateman: Most software companies that service the fitness and wellness industry cater to the brick and mortar studios. Our company is servicing the mostly female workforce that is the keystone of the industry. Covid has amplified this need as most brick and mortar studios are closed, and many will not be able to reopen. There is a huge shift in our industry from studio-centric to instructor-centric.

How the coronavirus pandemic affects your business, and how are you coping?

Mandi Bateman: Independent fitness instructors flocked to LubbDubb so they could maintain their teaching career online after studios shut down. So we’ve been able to leverage this black swan event into increased users and offerings in our marketplace.

Did you have to make difficult choices, and what are the lessons learned?

Mandi Bateman: Yes, there are a lot of emerging competitors who see the opportunity. We, however, have been doing this for many years and know our customers really well. Our deep knowledge of our customer base has really increased our brand awareness and user retention.

What specific tools, software, and management skills are you using to navigate this crisis?

Mandi Bateman: Right now, we are looking at creating safety nets for our contributors. How can we support them in their business and life as their careers transition? We also very quickly pivoted to live streaming events rather than in-person events so our contributors could continue to teach and maintain their revenue.

Who are your competitors? And how do you plan to stay in the game?

Mandi Bateman:; withribbon; moxie.

We are going to stay in the game by catering to the student side of our marketplace. The main pain point for fitness professionals is gaining new clients. We are the only company within the space that services both sides of the marketplace.

Your final thoughts?

Mandi Bateman: You can read more about our pivot in Inc. magazine here.

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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