Manuel Lencero of UnLtd Spain tells us about promoting agents of change to lead the social transformation.
First of all, how are you and your family doing in these COVID-19 times?
Manuel Lencero: Luckily, my loved ones and I are doing well. Of course, I want this situation to end and that we can build a new normal, much more egalitarian, sustainable, and conscious than the previous one.
Tell us about you, your career, how you founded UnLtd Spain.
Manuel Lencero: I started my first company when I was 20 years old, and since then, I have been linked to the business world. There was a point in my life when I felt the need to seek solutions for the purpose of organizations.
The context was clear: there was a lack of support for entrepreneurship in Spain, and it was essential that companies put the human being at the center of their activity again.
I decided together with my partners to create an organization that would promote and impact entrepreneurs and at the same time show this new way of doing business to large companies.
How does UnLtd Spain innovate?
Manuel Lencero: UnLtd Spain inspires a new business culture based on generating positive impact. Through our programs, training, events, and other initiatives, we promote agents of change to lead the social transformation, demonstrating that a business model that focuses its activity on humanity and the planet is possible and also profitable.
We do it by connecting large organizations with impact startups.
How does the coronavirus pandemic affect your business finances?
Manuel Lencero: This pandemic has affected all sectors in one way or another. We have not been able to carry out all the projects that we had planned at the beginning of 2020, but we have known how to adapt and adjust our finances so that the blow was not so hard.
On the other hand, this crisis is showing us what is truly important, and many companies are betting on generating a greater social and environmental impact. We help them to introduce impact in their business, which is why we have also gotten new clients in the last year.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Manuel Lencero: We decided to avoid as much as possible that the crisis affected our professionals since we believe that they are one of our most important assets. For this reason, we have restructured our annual budget, and we managed to maintain all employees and their salaries.
After a few months, we believe that we have taken the right path.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Manuel Lencero: The relationship with our clients has always been very close. We work hand in hand with them to help them integrate the social impact in their businesses through startups, and that requires a fluid and trusting relationship.
During the pandemic, we have increased our online meetings, as in almost all companies. We have tried to maintain the same frequency of contact with our clients. The pandemic has helped us to verify that we work well remotely and that many meetings do not have to be held in person.
Did you benefit from any government grants, and did that help keep your business afloat?
Manuel Lencero: No, we have not benefited from any public aid.
UnLtd Spain is financed privately through collaborations with large companies that want to promote social entrepreneurship in Spain or with organizations that want to carry out an internal transformation towards social impact.
Your final thoughts?
Manuel Lencero: We have to see this tragic situation around the pandemic as an opportunity to create a new order and for companies to play a leading role as agents of change. Companies have an enormous potential to generate change; let’s do it.
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