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The Experience That Resulted in the Right Processes Stands Solid during the COVID

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Marat Basyrov of Intelligent Profit Solutions tells us about its cutting-edge software development specialist. 

First of all, how are you and your family doing in these COVID-19 times? 

Marat Basyrov: Thank god, our families haven’t been affected directly by COVID-19. However, I’m sure, as many of us, we have been affected by the illnesses or deaths of our friends, co-workers, business partners, and so on. My wife and my parents are feeling great.

In Australia, I believe, we have coped with Coronavirus better than in most of the other parts of the world. We had a lockdown of the 4th stage in Melbourne, but finally, everyone is free from the mask.

Tell us about you, your career, how you joined Intelligent Profit Solutions.

Marat Basyrov: Well, I came from a financial and investment background. Before that, I worked in a Biotechnology company and ran various projects that went deep into my role. I have completed the CPA and undertook some project management-related subjects to support my position in the company.

In 2011 I decided to move into IT as being fascinated by what technology can bring to people and its effect on companies. I have always been interested in software and technology in general. My background in projects and management supported me.

In investment, I have always liked to dive deeper into other industries and select companies after performing deep research. That is how I have succeeded and became a millionaire at 26 years of age.

Intelligent Profit Solutions (former EdwayApps) has been established with offices in Sydney and Melbourne in 2011 to provide consultancy and software development services in IT. First, we have been serving the mobile app market and quickly became a solution designing company.

We take a concept or come up with one through structured research to identify a problem that exists on the market. The problem we identify must allow our clients (companies) to capitalize and improve their business operations, service provision in a suitable segment. We then design the solution and execute a novel software development based on the design. This can take forms as mobile apps, web applications, AI algorithms, and data analysis.

Since 2016 we have been working in AI and data science:

· Development and implementation of artificial intelligence and machine learning modules for business applications

· Segmentation of client base, creation of loyalty systems, data clustering, and visualization

· Scoring, forecasting, and recommendation systems

· Routing algorithms based on in-depth training and AI

· Computer vision, natural language processing, and video analytics.

How does Intelligent Profit Solutions innovate? 

Marat Basyrov: At Intelligent profit Solutions, we turn business ideas to success through end-2-end planning, creation, and support of custom software solutions

• Build a presence and optimize communication with customers through user-friendly, seamless, and scalable websites, mobile apps, and chatbots

• Reduce labor-handling tasks by automating business processes

• Increase efficiency by combining different IT solutions into a single easy-to-manage and to-use business system

• Help to get ahead of the competition using advanced algorithms and Artificial Intelligence.

Over the years, we have helped companies across various industries in:

– Healthcare, Logistics,

– E-commerce, Professional Services,

– Fintech and more

But our innovation doesn’t stop there. We apply our skills and achieving tremendous results by developing our own projects. Through constant persistence and innovation, we had successfully developed hundreds of beneficial projects and several own patents. Most ideas seem to have already been thought by someone or even developed by somebody. This doesn’t stop the innovation that we are going on constantly throughout its establishment. A few of their pre-eminent projects were:, an AI-assisted rapid web and mobile application prototyping platform for collaborative built and project management. As a few prototyping has already been on the market, Adevi is second to none of the platforms on the market. Adevi is an AI-assisted rapid application prototyping platform with source code generation and team collaboration. Adevi is designed to tackle problems and factors that can potentially contribute to the downfall of any project. With AI integration that reduces development budget, team collaboration that tackles internal communication issues, and professional and simple output that neutralizes the communication problem between developers and non-tech feedback providers.

The ultimate technological challenge of the platform is to provide an AI-assisted Project Management capability to non-technical as well as more technical IT professionals. a network connecting designers and other creative people throughout the world with AI tools to edit the art with a final utilization within the branded products like, from simple ones, posts, banners to presentations, business cards, brochures to something like landing pages. The platform connects all designers around the world to showcase or sell their products. Any design in the form of illustration can be portrayed on the mentioned platform to showcase and potentially sell their product. This can potentially accentuate hidden talents that lack exposure for them or their work to achieve better credibility. An environment and platform that provides exposure and opportunities for all kinds of designers available. The ultimate tech goal of the platform is to create a branding algorithm. a match-making service to connect freight quote seekers and logistic companies, including freight forwarding companies in the international transportations for Air and Sea freight. Intelligent Profit Solutions came up with an initially free solution to the public and a subscription license to logistic companies when integrated with their processes and websites. It saves time for individuals who are interested in logistic transportations. A platform called ProFreightQuote serves the community by providing quotes from different logistics companies with a simple step of filling in relevant forms and receiving quotes from different logistics companies. This saves people a considerable amount of time from searching for a suitable company with their desired price range and suitability. With ProFreightQuote, both customers and logistic companies don’t have to worry about looking for the right customers and vice versa.

Another project was almost completed and launched! We are making final adjustments and are going live to test it with the business Partners-Forwarders to make sure User Experience with the valid functionality is there. APIs for automatic quotes are being finalized, and more will come shortly. We wish great success to the project! The project will have Android and iOS mobile apps. Read more information on this project at

We innovate on operational and business levels too.

Team management and process automation. We can work remotely or from home or office without losing efficiency.

Starting a development center in Russia in early 2019 that grew today to more than 70 people was a tremendous achievement. We had to find the right management, create a way to reduce staff rotation and their motivation to grow and improve skills at a group and personal level.

How the coronavirus pandemic affects your business, and how are you coping?

Marat Basyrov: Being a technology company, we have been more prepared for conducting day-to-day business during COVID times. We have been well advanced with online work. Our procedures are clear that any of our employees can stay and work from home. This hasn’t changed during the COVID, except that it has become mandatory. We have been working from the office for a particular brainstorm discussion as it was more effective.

Since then, we have learned how to conduct such brainstorm meetings within our group as it wasn’t very clear in the beginning. Try and error – always work.

Clear daily and weekly procedure are very common among software development groups – we have own, and they have been established for years.

Did you have to make difficult choices, and what are the lessons learned?

Marat Basyrov: Lots of mistakes and challenges have been on the way. The last 2 years have been amazing in terms of when everything that I have been doing and all my learnings came to fruition.

How do you deal with stress and anxiety?

Marat Basyrov: I normally enjoy various sports. Taking rest is very important too. I also enjoy walking and swimming as part of a routine.

Who are your competitors? And how do you plan to stay in the game?

Marat Basyrov: With more than 70 employees and our own development center, we have a broad range of skills, offering you several ways we can help from;

– Development of custom software by taking your idea and delivering a turnkey solution

– For software development companies, we offer to outsource your work to us

– We can also provide experts on-demand complementing your existing team

A dedicated manager will work with you and provide 24/7 support.

We can also fulfill the role of CTO and CIO as you need in various projects, including development with go-to-market strategies validating the business model and assisting in capital raisings

Our competitors are most software development companies ranging from local to overseas. However, at, with our Dev Centre in Russia, and our own Patents and Projects, we stay ahead in what we do by taking the steps that any project is trying to achieve and can become successful by various parameters.

We innovate and aim to be the best every time. Developing our own project that leverages our operations, fixes problems that we have experienced ourselves as well as automates the processes that we are experts in.

Your final thoughts?

Marat Basyrov: Let’s discuss how we can grow your readers’ business’s top and bottom lines, short- and long-term.

Aimed by strong business acumen and deep expertise in IT, we are, at Intelligent Profit Solutions, can help our clients to choose the most suitable IT architecture, develop best-operating software that is built to last, or create a top website or mobile app converting visitors to customers.

Our clients’ success is our reputation, through this strategy, we both win!

We take care of technology so our clients can focus on their business and customers.

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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