INNOVATORS VS COVID 19
getfluence, the European Marketplace Dedicated to Brand Content
We talked to Marc DE ZORDO of getfluence about simplifying the organization and distribution of brand content campaigns for advertisers, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Marc DE ZORDO: Hello! I guess we all do! We limit the events with a lot of people, and we discover the happiness of videoconferencing.
Tell us about you, your career, how you founded getfluence.
Marc DE ZORDO: I have been working in the digital sector for 15 years, and I have had the opportunity to develop my skills in many areas. I created my first company at 16 years old, where I developed websites based on “trends” and generated traffic thanks to SEO. I did that for about 5 years; then I created another company with partners: a SaaS tool to track your SEO positions on Google. It was my first real “startup” with a team and an ambitious project.
I left this adventure a few years later to do new things, change the sector (SEO). I was a consultant for many years before becoming an entrepreneur again with getfluence.
How does getfluence innovate?
Marc DE ZORDO: We have developed the first international marketplace dedicated to brand content in the form of a native article (sponsored article). We are industrializing a global market whose methods are very “manual.”
Our objective is to simplify the organization and distribution of brand content campaigns for advertisers, with the largest digital press media in Europe.
How the coronavirus pandemic affects your business, and how are you coping?
Marc DE ZORDO: Companies had to reorganize when the epidemic arrived, and this severely disrupted advertising investments for a few weeks.
We are lucky to be positioned in the digital advertising market on a European scale, and business quickly picked up again once advertisers were reorganized into teleworking and realized that it wasn’t the end of the world!
Did you have to make difficult choices and what are the lessons learned?
Marc DE ZORDO: We quickly studied our expenses and investments in order to focus on the most important expenses in our business. This period was an opportunity to review our finances and improve them.
We realized that we were investing without enough control, and the epidemic has reduced our expenses by 50% for much better performance.
What specific tools, software, and management skills are you using to navigate this crisis?
Marc DE ZORDO: We did not use new tools to deal with the crisis because we were already digitized. We use Slack, Asana, Hubspot, Windows To Do, Google Drive, Aircall, etc.
On the other hand, as our team is now 100% teleworking, it was important to make sure we had a regular videoconference meeting to take stock of our situation, objectives, and projections. It’s important to keep in regular contact with your team.
Who are your competitors? And how do you plan to stay in the game?
Marc DE ZORDO: Our competitors are national marketplaces, and we are international. Also, they have a catalogue of blogs, whereas we have rather large and influential press media.
We are focused on the brand content market, and they are focused on an SEO approach.
Our premium, international positioning, and our ability to execute quickly will keep us one step ahead. We will also launch other brand content formats quickly, such as video and podcast.
Your final thoughts?
Marc DE ZORDO: We are looking for partners in Europe and internationally to accompany us in our development, particularly in Germany and England. If you are interested in getfluence, please contact us!
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