First of all, how are you and your family doing in these COVID-19 times?
Marc Posch: Family is fine, even though we miss seeing each other. I usually travel 2-3x to Europe to see my folks, but this year is all Zoom-based. We will get over it and look forward to Spring 21.
Tell us about you, your career, how you founded Opus Creative Group.
Marc Posch: Our new company, Opus Creative Group, was founded in 2019 for several reasons. First, my former company, Marc Posch Design, Inc, which has been in business successfully for over 30 years, had come to a point where I couldn’t see it growing anymore. We don’t just do design. We are more engaged in brand development, which requires more thinking than designing. And it always involves a team of experts, and having my name on the door didn’t send a message of inclusiveness and team spirit. That’s why Opus was created as an umbrella organization that allows creatives of all sorts and backgrounds to contribute to a shared experience.
How does Opus Creative Group innovate?
Marc Posch: We innovate by recognizing that life and business are in flux all the time. We can never rest on accomplishments, or we end up as something like typewriter repair shops with 30 years of experience. Being curious and learning new things are more than ever essential to stay on track. And I like to say, “Don’t try to be the best at what you do – be the only one who does what you do.”
How the coronavirus pandemic affects your business, and how are you coping?
Marc Posch: The Chinese symbol for crisis consists of two elements: Danger and Opportunity. I think when we look at a crisis from that angle, we can find opportunities we may have not seen otherwise. A crisis always creates a moment to pause and reflect, and that’s what I take from this year’s pandemic, too. The crisis has forced us apart but has also brought us closer together in some way.
Did you have to make difficult choices, and what are the lessons learned?
Marc Posch: Luckily, we weren’t forced to make hard decisions. As a small and agile team, we can always expand and extract our team size depending on the requirements of a project. Lately, we’ve signed on to two new projects, which allow me to reach out again and activate our resources. As long as everybody’s healthy, we’re good.
How do you deal with stress and anxiety, how do you project yourself and Opus Creative Group in the future?
Marc Posch: The best antidote to stress is meditation and fitness. I couldn’t live without a yoga class or some endurance workouts. And I just picked up meditating in the morning. I was always skeptical, but I must say, it’s really something that can keep you grounded in stressful times.
Who are your competitors? And how do you plan to stay in the game?
Marc Posch: We have many competitors, and I respect and admire them for their creative accomplishments. However, we all have our own way of expressing what we do, so in that regard, I don’t see myself competing with others. What’s more important is, can we learn from each other?
Your final thoughts?
Marc Posch: Think dangerously. Act responsibly.
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