First of all, how are you and your family doing in these COVID-19 times?
María Jesús Santana: Despite the ups and downs in the pandemic, we can say that things have been good. After seeing the crisis that this virus has caused across the world, we consider ourselves to be lucky because we are healthy.
Tell us about you, your career, how you joined Printhouse.
María Jesús Santana: I studied advertising and branding at the Savannah College of Art and Design. As soon as I graduated in the middle of the pandemic, I started to panic because I thought I wouldn’t be able to find a job. Luckily, I saw an opening at Printhouse, and I thought it was a blessing, as I would be able to work with art and alongside artists, which has been my life-long dream. Today, I am the Brand Manager at Printhouse and couldn’t be more grateful for it.
How does Printhouse innovate?
María Jesús Santana: Our company focuses on modern artists that want to sell their art online. The main issue is that artists with an online business experience have to constantly repeat the same piece repeatedly to keep up with sales and inventory, especially their most famous works. We make this job easier by printing their work in a museum-quality canvas or paper and then delivering it directly to their final customer. We also offer them a white-label, which means they can personalize the branding on their packages free of charge.
How the coronavirus pandemic affects your business, and how are you coping?
María Jesús Santana: The Coronavirus has definitely impacted all businesses around the world, especially art-related businesses, as art is not considered a necessity and therefore isn’t where people are spending their money during these trying times. We have kept afloat by taking really good care of our current clients and nourishing our relationship with them.
Did you have to make difficult choices, and what are the lessons learned?
María Jesús Santana: For sure, there have been a lot of challenging moments in the pandemic. For instance, contacting artists to ask why their sales have been down when we all know that for one reason or the next, it’s probably due to the pandemic. We still try to help our artists as much as possible because we care deeply for them.
How do you deal with stress and anxiety?
María Jesús Santana: Personally, I like to live my life one day at a time and try my best not to think about the future as it is uncertain and will only bring more dark thoughts with it. We are living through hard times, and sometimes the only way to get through them, for me, is to think about it as little as possible.
Who are your competitors? And how do you plan to stay in the game?
María Jesús Santana: Our main competitors are Printful, Gooten, and Printify. The way we stay in the game is by offering competitive prices, a wide variety of product sizes and configurations, and free branding personalization. We also provide a wide range of shipping destinations, and we keep improving to make our site easier for our customers to seamlessly place orders so they can focus on making more art.
Your final thoughts?
María Jesús Santana: This pandemic has brought challenges for families, businesses, and everyone. The best way we know to push through these challenges is determination and strength. We wish this strength for everyone who reads this and everyone else who has been affected by the pandemic.