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In Communication, Adaptation to Constant Change is an Added Value

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Marian Gómez Campoy MGC & Co

We talked to Marian Gómez Campoy, the managing partner at MGC & Co about communication, marketing And public relations specialists and here is what she said about it.

Tell us about yourself, your career, how you founded MGC & Co.

Marian Gómez Campoy: I have wanted to be a journalist all my life. Communication is in my DNA, and I understand that communication is in everything in our lives, and I practice it. I have worked in media, corporate, national, and international environments, which has given me a very broad vision of this sector.

I founded this company in 2012 after another business project. I knew I wanted to do things differently, and it took me a while to define the value proposition of our boutique studio. It was precisely that concept, the boutique concept, that makes it different and special. It was clear to me that we wanted to be much more than a supplier. A strategic partner that would serve our clients in all the areas they need depending on the moment they are in, and we have been that way for almost 9 years now.

How does MGC & Co innovate?

Marian Gómez Campoy: My company has managed to adapt to the constant changes in the market. We are now much more than a company dedicated to disseminating content in the media. We are a content creator, and thanks to that, we give visibility to brands and connect them with their target audiences. We also innovate in the creation of messages. In how we tell things, in what way, and in what formats.

How is the coronavirus pandemic affecting your business, and how are you coping?

Marian Gómez Campoy: We lost all the hotel, tourism and catering business, which in Spain is a sector really affected by the Coronavirus. However, there are other sectors that have coped very well with the situation, and what we have done has been to accompany them in this new journey and situation, so we have reinvented ourselves and grown together by launching new services, products and even migrating 100% to digital in some cases.

Have you had to make difficult decisions and what are the lessons learned?

Marian Gómez Campoy: Yes, I have had to make tough decisions, but we always need to make tough decisions, not only in this situation. I always learn that any change is good and can become an opportunity if you look at it from a positive side.

 This year has also brought us positive things in our case, the inclusion in the Ranking of a prestigious media as one of the 50 best agencies in Spain that give us a lot of batteries to keep working hard.

What specific tools, software, and management skills are you using to overcome this crisis?

Marian Gómez Campoy: We work remotely all the time with our clients. We have switched from face-to-face to digital meetings, and we have found that it works very well. In PR, we have also migrated from face-to-face to digital.

In terms of other tools, we don’t use any new ones that we didn’t already use, but then again, our environment was already very digital.

Who are your competitors, and how do you plan to stay in the game?

Marian Gómez Campoy: All the companies and professionals that are dedicated to communication are my competitors, but I have always believed that there is a market for everyone because we are very different. The client who chooses us does so because they know the differential value of the boutique concept, so that is our greatest differentiation.

Your final thoughts?

Marian Gómez Campoy: We live in a difficult environment, it is true, but at the same time, this environment is constantly challenging us, and it is very stimulating as a professional to overcome any adversity. Any professional today has to work on the value of adapting to constant change.

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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