We talked to Marison Souza on how Privacy Tools is a privacy management platform, and this is what he had to say about it.
First of all, how are you and your family doing in these COVID-19 times?
Marison Souza: Well, it’s not something we expected, but humans are always adapted to the environment to survive. I understand that in the business areas, a lot of changes will remain. There is no “new normal”; it’s a new reality that has arrived, and humanity will succeed as our families are doing.
Tell us about you, your career, how you founded Privacy Tools?
Marison Souza: I’m a serial entrepreneur and the co-founder of a privacy tech called Privacy Tools, a privacy management platform. It’s a fresh new market, especially in Latin America, and we are one of the pioneers in Brazil since our foundation in 2019. Ten years ago, together with my partner Ms. Aline Deparis, we founded Maven, a digital publishing company specializing in helping newspapers and media groups increase revenues with digital strategies.
How does Privacy Tools innovate?
Marison Souza: Taking care of privacy is not only a legal requirement adaptation; it’s a cultural challenge to be changed. We develop a unique platform based on Blockchain and AI to understand the companies’ pain during their privacy program management journey. We have a specialized team to help customers, and it counts a lot during the supplier choice in the Brazilian market.
How the coronavirus pandemic affects your business, and how are you coping?
Marison Souza: It’s a curious question because we started the company in 2019; we are dedicated to developing the best privacy management product for our market. We created a great LGPD (the Brazilian privacy law) platform. Still, we started the sales activities in March 2020, simultaneously at the beginning of the coronavirus crisis in our country. So, no one was buying, and it took three more months for us to start growing as we projected.
Did you have to make difficult choices, and what are the lessons learned?
Marison Souza: So, you can imagine bringing up a business without any revenue, without any investors, during the worst crisis of our economy? It was not easy, but nine months after I can say that our baby has been born as privacy Tools is one of Brazil’s most used privacy platforms. If there is one thing I can say is the United Farm Workers famous sentence: “Yes, we can,” that Barack Obama spread to the world during his election campaign. Yes, we can do it, we can do more than ever, and we can make it happen.
How do you deal with stress and anxiety, how do you project yourself and Privacy Tools in the future?
Marison Souza: In the beginning, every situation was new. No one was used to this working, and we had a lot of situations to solve. But it took two months, and In May 2020, everyone was used to the new reality, and the business started to go back. We invested in the people’s culture, HR, among other benefits, to keep our team’s energies refreshed every time.
Who are your competitors? And how do you plan to stay in the game?
Marison Souza: Our main competitors are in the US and EU. We don’t have a lot of huge companies in Brazil that compete with us. Some US big techs have sale activities in our territory, but their prices are too expensive that a lot of customers prefer doing business with a Brazilian company. We used to say that we don’t deliver a product license, but a “tailoring” service custom-made for the customer needs, and it makes a lot of difference in our region.
Your final thoughts?
Marison Souza: The Brazilian privacy tech that overcame the crisis and reached 100 customers in the last months is a good subtitle of our recent history. It was a challenge to create the best privacy management platform. Still, we understand that Privacy Tools will lead the Brazilian market until 2022, when the privacy law will be mature and stabilized in our day-by-day and, of course, the entire population took the covid-19 vaccine.
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