INNOVATORS VS COVID 19
Mark Shandrow of Asana Recovery Tells Us How COVID is Impacting Alcohol and Drug Addiction Treatment
Tell us about you, your career, how you founded Asana Recovery
Mark Shandrow: I’ve 20+ years of experience in business development and operations that has helped in innovating and effectuating an exceptional, yet cost-effective, approach to addiction treatment. This incorporates both traditional and alternative therapeutic methods and provides a truly individualized program of treatment for each client, thereby increasing the chances for real recovery.
Prior to founding Asana Recovery, I was instrumental in developing another addiction treatment provider into one of the fastest-growing organizations in Southern California. The knowledge and experience I acquired during that tenure, along with his education and prior business experience, equipped me with the tools necessary to successfully navigate the waters of today’s complex healthcare system and addiction treatment environment, bringing foresight and stability to the organization so it will always be able to carry out its mission in recovery, even in challenging times.
I earned a Bachelor of Arts degree in Economics from the Whittemore School of Business and Economics at the University of New Hampshire. I was drawn to become actively involved in various non-profit organizations and public causes early in my career, including the founding of Bikestation, which seeks to improve the quality of life in urban communities through the development and operation of bike-transit centers. My ability to think outside the box and interest in promoting the greater good make my role as CEO at Asana Recovery a natural fit.
How does Asana Recovery innovate?
Mark Shandrow: I am constantly listening to business podcasts and adopting new and best practices. I also network with other business owners in my industry for good ideas.
How the coronavirus pandemic affects your business, and how are you coping?
Mark Shandrow: Yes. Most of our clients flew into Orange County for treatment and were very afraid to get on a plane. This has changed a lot now. However, prior to the recent flight changes, we adjusted our marketing from national to local.
Did you have to make difficult choices, and what are the lessons learned?
Mark Shandrow: Always. Make them quick and don’t reflect on the past. Living in the present is the most important.
How do you deal with stress and anxiety, how do you project yourself and Asana Recovery in the future?
Mark Shandrow: The PPP and EIDL money is instrumental in getting us through this period and also allowed us to expand our operations. Having 6-months of operating expenses in reserve is the best way for me to manage my stress.
Who are your competitors? And how do you plan to stay in the game?
Mark Shandrow: Other programs. OC is one of the most competitive areas for substance abuse treatment. We focus on staying a very nimble size and monitoring expenses daily. We also work on maintaining our relationships with insurance companies and negotiating solid contracts.
Your final thoughts
Mark Shandrow: Our industry is about to explode. The number and amount of people abusing alcohol and drugs has risen dramatically since the start of COVID. Additionally, mental health issue and suicide have risen exponentially.
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