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Markus Stripf of Spoon Guru Tells Us How Food as Medicine is becoming a Thing

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Spoon Guru Founders

Markus Stripf of Spoon Guru tells us about harnessing the Power of AI-based personalized nutrition to transform food discovery.

First of all, how are you and your family doing in these COVID-19 times?

Markus Stripf: We are good – thanks for asking! 

Tell us about you, your career, how you founded Spoon Guru.

Markus Stripf: I was the former Warner Music Group MD with 20 years experience at the forefront of the digital content and grocery business’s transition into digital. We set up the company because we noticed how people in our close network and family members struggled to find the right foods for their individual dietary needs. Spoon Guru is now an award-winning, AI-based Health & Wellness platform, enabling food retailers to deliver personalized shopping experiences based on consumers’ unique dietary preferences and health needs. 

How does Spoon Guru innovate?

Markus Stripf: We use AI-based nutrition analysis to make sense of huge sets of unstructured data, and we create engaging digital food search and discovery experiences. Not a simple task, we crunch more than 14 billion data points on a daily basis and have analyzed hundreds of thousands of food products and recipes.

How does the coronavirus pandemic affect your business finances?

Markus Stripf: Did you have to make difficult choices regarding human resources, and what are the lessons learned?

We decided to shut down the office. We are 100% remote and distributed now, all over the world.

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Markus Stripf: We pride ourselves in providing excellent client support, and our client success team goes the extra mile to make sure our partners get what they need.

Did you benefit from any government grants, and did that help keep your business afloat?

Markus Stripf: No

Your final thoughts?

Markus Stripf: You can’t be healthy when you live in a sick world. Individual health is as important as the health of the planet, and we are now expanding our capabilities to help people have a positive impact on the environment too.

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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